Brandwave

Adobe Stock vs Getty Images:Which is more popular?

In September 2026, Adobe Stock had more branded searches than Getty Images among stock photo libraries in New Zealand. Adobe Stock had about 6,630 branded searches, while Getty Images had 1,200. Adobe Stock made up 29.3% of all stock photo library searches we track, and Getty Images accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about stock photo libraries, Adobe Stock appeared in four of the five answers and Getty Images in one. Adobe Stock was mentioned before Getty Images in four out of five answers.

Among stock photo libraries in New Zealand in September 2026

Who do people search for more?

Adobe Stock, about 6 searches for every 1 for Getty Images

Adobe Stock 6.6K searchesGetty Images 1.2K searches

Who does AI mention more?

Adobe Stock, mentioned in 4 of 5 answers, Getty Images in 1

Adobe Stock in 4 of 5Getty Images in 1 of 5

Who does AI recommend more?

Adobe Stock, named ahead of Getty Images in 4 of 5 answers

Adobe Stock first in 4Getty Images first in 1

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Top stock photo libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Stock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Getty Images was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Adobe Stock was listed before Getty Images in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unsplash1st
  2. One Shot2nd
  3. Adobe Stock3rd
  4. Shutterstock4th
  5. iStock5th
  6. Getty Images6th
  7. Alamy–
  8. 123RF–
  9. Depositphotos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unsplash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Stock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shutterstock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One Shot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iStock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alamy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 123RF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Depositphotos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stock photo libraries

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Stock or Getty Images more popular in search?

This chart shows how often people search Google for Adobe Stock and Getty Images by name. Each line represents a brand's share of searches for all nine stock photo libraries we track, month by month, from searches in New Zealand.

Adobe Stock and Getty Images among stock photo libraries in New Zealand, by month

Share of searches by month for Adobe Stock, Getty Images. The figures are in the table below the chart.

View monthly share of searches table
MonthUnsplashAdobe StockShutterstockiStockGetty ImagesOne ShotAlamy123RFDepositphotos
Oct 202533.3%33%15.4%8.6%4.9%1.6%1.7%1.3%0.3%
Nov 202529.3%35.3%16.6%9.4%4%2.1%1.5%1.4%0.39%
Dec 202528.8%34.4%16.5%9.4%4.9%2.5%1.6%1.4%0.47%
Jan 202631.9%31.5%15.2%8.9%6.4%2.3%1.9%1.5%0.43%
Feb 202632.3%31.9%14.9%10.9%5.3%1.5%1.5%1.3%0.31%
Mar 202632.3%32%14.9%11.3%4.5%1.5%2.1%1%0.32%
Apr 202634.2%34%12.8%9.5%4.5%2%1.9%0.71%0.37%
May 202636.8%29.8%14%10.3%3.9%2.6%1.6%0.62%0.33%
Jun 202636.8%29.8%14.1%9.9%4.1%2.2%1.6%1.2%0.33%
Jul 202637.1%29.5%13.9%9.3%4.7%2.1%2%1.2%0.22%
Aug 202641.5%27.3%12.6%8.5%4.6%2%1.8%1.3%0.33%
Sep 202636.3%29.3%14%9.2%5.3%2.1%2%1.4%0.31%

How has the Adobe Stock and Getty Images comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand stock photo libraries in September 2026?

2 changes

  1. In September 2026, Adobe Stock gained share of searches among stock photo libraries in New Zealand, from 27.3% to 29.3%.

  2. In September 2026, Getty Images gained share of searches among stock photo libraries in New Zealand, from 4.6% to 5.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Adobe Stock’s and Getty Images’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Stock

2 branded search terms

  • adobe stock shot
  • adobestock

Getty Images

3 branded search terms

  • getty
  • getty esp
  • gettyimages sports

How the Brand Demand Index is measured

Other head-to-heads among stock photo libraries

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