Adobe Stock vs Unsplash:Which is more popular by branded search in New Zealand?
In August 2026, Unsplash had more branded searches than Adobe Stock among stock image sites in New Zealand. Unsplash was estimated to have 12.3K branded searches compared to Adobe Stock’s 7.9K, and held a 34.3% Share of Search versus Adobe Stock’s 22%.
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Which is more popular in search, Adobe Stock or Unsplash?
Compare the stock photo and video libraries New Zealand marketers license images from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unsplash, Adobe Stock. The figures are in the table below the chart.
View monthly share of search table
| Month | Unsplash | Adobe Stock | Pexels | Getty Images | Shutterstock | iStock |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 27.5% | 14% | 12.6% | 11.9% | 7.1% |
| Nov 2025 | 23.5% | 29% | 14.8% | 12.5% | 12.6% | 7.6% |
| Dec 2025 | 22.8% | 28.3% | 14.5% | 14.5% | 12.3% | 7.6% |
| Jan 2026 | 25% | 25.9% | 15.8% | 14.5% | 11.3% | 7.4% |
| Feb 2026 | 26.1% | 27.4% | 13.8% | 12.6% | 11.3% | 8.9% |
| Mar 2026 | 25.9% | 26.7% | 13.4% | 13.7% | 11.1% | 9.2% |
| Apr 2026 | 27% | 27.8% | 14% | 14% | 9.4% | 7.8% |
| May 2026 | 29.7% | 24.4% | 15% | 12.3% | 10.4% | 8.2% |
| Jun 2026 | 30.7% | 24.6% | 14.8% | 12.2% | 10.1% | 7.6% |
| Jul 2026 | 31.8% | 24.1% | 14.9% | 12.3% | 10% | 7% |
| Aug 2026 | 34.3% | 22% | 16.6% | 11.6% | 9.1% | 6.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Stock and Unsplash comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Unsplash took it in May 2026.
- Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand moved from 27.5% to 22%, and its estimated monthly branded searches moved from 11.5K to 7.9K.
- Across the 11 months ending August 2026, Unsplash’s estimated Share of Search among stock image sites in New Zealand moved from 26.8% to 34.3%, and its estimated monthly branded searches moved from 11.2K to 12.3K.
How did search popularity change for New Zealand stock image sites in August 2026?
2 changes
In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%.
In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Stock’s and Unsplash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Stock
7 branded search terms
- adobe stock nz
- adobe stock online
- adobe stock price
- adobe stock shot
- adobestock
- adobestock free
- adobestock images
Unsplash
13 branded search terms
- images free unsplash
- images unsplash
- royalty free images unsplash
- unsplash
- unsplash com
- unsplash free
- unsplash free images
- unsplash near me
- unsplash new zealand
- unsplash nz
- unsplash online
- unsplash photos
- unsplash video
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.