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Stock image sites in New Zealand:Which brands are most popular in search?

In August 2026, Unsplash was the most searched among stock image sites in New Zealand, with an estimated 12.3K branded searches and 34.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Unsplash34.3%
  2. Adobe Stock22%
  3. Pexels16.6%
  4. Getty Images11.6%
  5. Shutterstock9.1%
  6. iStock6.4%

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Share of SearchLeaderboard

Compare the stock photo and video libraries New Zealand marketers license images from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock image sites in New Zealand, by month

Share of Search by month for Unsplash, Adobe Stock, Pexels, Getty Images, Shutterstock, iStock. The figures are in the table below the chart.

View monthly share of search table
MonthUnsplashAdobe StockPexelsGetty ImagesShutterstockiStock
Oct 202526.8%27.5%14%12.6%11.9%7.1%
Nov 202523.5%29%14.8%12.5%12.6%7.6%
Dec 202522.8%28.3%14.5%14.5%12.3%7.6%
Jan 202625%25.9%15.8%14.5%11.3%7.4%
Feb 202626.1%27.4%13.8%12.6%11.3%8.9%
Mar 202625.9%26.7%13.4%13.7%11.1%9.2%
Apr 202627%27.8%14%14%9.4%7.8%
May 202629.7%24.4%15%12.3%10.4%8.2%
Jun 202630.7%24.6%14.8%12.2%10.1%7.6%
Jul 202631.8%24.1%14.9%12.3%10%7%
Aug 202634.3%22%16.6%11.6%9.1%6.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Unsplash

    34.3%

    held 1st · 12.3K estimated branded searches · +16% vs prior month · +2.5 points

  2. 2.Adobe Stock

    22%

    held 2nd · 7.9K estimated branded searches · -1.7% vs prior month · -2.1 points

  3. 3.Pexels

    16.6%

    held 3rd · 6K estimated branded searches · +19.7% vs prior month · +1.7 points

  4. 4.Getty Images

    11.6%

    held 4th · 4.2K estimated branded searches · +1.9% vs prior month · -0.6 points

  5. 5.Shutterstock

    9.1%

    held 5th · 3.3K estimated branded searches · -2.4% vs prior month · -0.9 points

  6. 6.iStock

    6.4%

    held 6th · 2.3K estimated branded searches · -1.3% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among stock image sites in New Zealand?

In August 2026, Unsplash was the most searched among stock image sites in New Zealand, with an estimated 12.3K branded searches and 34.3% estimated Share of Search within this set. Adobe Stock is in 2nd place, 12.3 percentage points behind at 22% Share of Search.

New Zealand stock image sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Unsplash26.8% → 34.3%34.3%Aug 202622.8%Dec 20252nd → 1st
Adobe Stock27.5% → 22%29%Nov 202522%Aug 20261st → 2nd
Pexels14% → 16.6%16.6%Aug 202613.4%Mar 20263rd
Getty Images12.6% → 11.6%14.5%Dec 202511.6%Aug 20264th
Shutterstock11.9% → 9.1%12.6%Nov 20259.1%Aug 20265th
iStock7.1% → 6.4%9.2%Mar 20266.4%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Unsplash’s estimated Share of Search among stock image sites in New Zealand increased from 26.8% to 34.3%.
  • Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand decreased from 27.5% to 22%.
  • Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand increased from 14% to 16.6%.
  • Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock image sites in New Zealand decreased from 12.6% to 11.6%.
  • Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock image sites in New Zealand decreased from 11.9% to 9.1%.
  • Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand decreased from 7.1% to 6.4%.
  • Across the 11 months ending August 2026, Unsplash’s estimated Share of Search among stock image sites in New Zealand peaked at 34.3% in August 2026 and was lowest at 22.8% in December 2025.
  • Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand peaked at 29% in November 2025 and was lowest at 22% in August 2026.
  • Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand peaked at 16.6% in August 2026 and was lowest at 13.4% in March 2026.
  • Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock image sites in New Zealand peaked at 14.5% in December 2025 and was lowest at 11.6% in August 2026.
  • Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock image sites in New Zealand peaked at 12.6% in November 2025 and was lowest at 9.1% in August 2026.
  • Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand peaked at 9.2% in March 2026 and was lowest at 6.4% in August 2026.
  • Across the 11 months ending August 2026, Unsplash rose from 2nd to 1st among stock image sites in New Zealand.
  • Across the 11 months ending August 2026, Adobe Stock fell from 1st to 2nd among stock image sites in New Zealand.

How did search popularity change for New Zealand stock image sites in August 2026?

  1. In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%.

  2. In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%.

  3. In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.

  4. In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%.

  5. In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%.

  6. In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%.

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