Adobe Stock vs Creative Fabrica:Which is more popular?
In September 2026, Adobe Stock had more branded searches than Creative Fabrica among design asset marketplaces in New Zealand. Adobe Stock had about 6,630 branded searches, while Creative Fabrica had 880. Adobe Stock made up 27.9% of all design asset marketplace searches we track, and Creative Fabrica accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Adobe Stock and Creative Fabrica each appeared in two of the five answers. Adobe Stock was mentioned before Creative Fabrica in two out of three answers.
Who do people search for more?
Adobe Stock, about 8 searches for every 1 for Creative Fabrica
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Adobe Stock, named ahead of Creative Fabrica in 2 of 3 answers
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Stock and Creative Fabrica were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Stock was listed before Creative Fabrica in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Creative Market1st
Envato2nd
UI83rd- Adobe Stock4th
Creative Fabrica5th
Dafont–
Freepik–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I shop at in New Zealand?”
Asked ChatGPT
“What are the best design asset marketplaces in New Zealand?”
Asked ChatGPT
“What's the best design asset marketplace in New Zealand for design assets for a project?”
Searched Google, AI Overview
“templates for small businesses”
Searched Google, AI Overview
“font marketplace”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe Stock or Creative Fabrica more popular in search?
This chart shows how often people search Google for Adobe Stock and Creative Fabrica by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe Stock, Creative Fabrica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dafont | Adobe Stock | Envato | Freepik | Creative Market | Creative Fabrica | UI8 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 29.3% | 17.7% | 16.3% | 3% | 3.8% | 0.09% |
| Nov 2025 | 26.6% | 31.7% | 16.6% | 17.6% | 3.3% | 4.1% | 0.1% |
| Dec 2025 | 29.2% | 28.6% | 17.8% | 16.1% | 2.6% | 5.6% | 0.04% |
| Jan 2026 | 28.6% | 27.8% | 17.4% | 15.6% | 3.9% | 6.7% | 0.08% |
| Feb 2026 | 34.1% | 27% | 16.5% | 15% | 3% | 4.3% | 0.07% |
| Mar 2026 | 34% | 27.2% | 13.7% | 18.5% | 2.9% | 3.6% | 0.08% |
| Apr 2026 | 30.9% | 29.9% | 15.1% | 16.6% | 2.7% | 4.8% | 0.07% |
| May 2026 | 33.9% | 26.9% | 13.7% | 18.2% | 3% | 4.3% | 0.07% |
| Jun 2026 | 35.5% | 28.2% | 16.7% | 12.8% | 3.2% | 3.5% | 0.03% |
| Jul 2026 | 36% | 28% | 16.4% | 12.5% | 3.4% | 3.7% | 0.04% |
| Aug 2026 | 38.9% | 25.3% | 18.1% | 11.2% | 3.5% | 2.7% | 0.08% |
| Sep 2026 | 35% | 27.9% | 19.1% | 10.3% | 3.9% | 3.7% | 0.04% |
How has the Adobe Stock and Creative Fabrica comparison changed over the last 12 months?
3 findings
- Adobe Stock was ahead of Creative Fabrica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Stock’s share of searches among design asset marketplaces in New Zealand moved from 29.3% to 27.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Creative Fabrica’s share of searches among design asset marketplaces in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for New Zealand design asset marketplaces in September 2026?
2 changes
In September 2026, Adobe Stock gained share of searches among design asset marketplaces in New Zealand, from 25.3% to 27.9%.
In September 2026, Creative Fabrica gained share of searches among design asset marketplaces in New Zealand, from 2.7% to 3.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Stock’s and Creative Fabrica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Stock
2 branded search terms
- adobe stock shot
- adobestock
Creative Fabrica
1 branded search term
- creative fabrica
Other head-to-heads among design asset marketplaces
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