Brandwave

How popular isServiceNow in search?

In September 2026, there were an estimated 368K branded searches for ServiceNow worldwide which is down 18.2% over the last 12 months. ServiceNow holds 10% estimated Share of Search among self service portals worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Salesforce77.8%
  2. ServiceNow10%
  3. Zendesk8.2%
  4. Freshdesk2.5%
  5. ManageEngine1.6%
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Where does ServiceNow compete?

ServiceNow is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Self service portals2nd of 510%Shown below
It service management software1st of 643.2%Show ranking
Service desk software1st of 575.3%Show ranking
IT service management tools1st of 576.4%Show ranking
It asset management software1st of 580.5%Show ranking
CMDB platforms1st of 591.2%Show ranking

Which self service portals compete with ServiceNow?

ServiceNow against self service portals worldwide, by month

Share of Search by month for Salesforce, ServiceNow, Zendesk, Freshdesk. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceServiceNowZendeskFreshdeskManageEngine
Oct 202570.8%13.1%10.9%3.2%2%
Nov 202570.8%13%10.8%3.2%2.1%
Dec 202570.7%13.1%10.9%3.3%2.1%
Jan 202671.2%13.3%11%2.7%1.7%
Feb 202673%13.6%9.3%2.3%1.8%
Mar 202671.2%13.2%11%2.5%2.1%
Apr 202672.2%16.6%7.6%1.9%1.8%
May 202670.9%16.3%9.1%1.8%1.8%
Jun 202670.8%16.2%9%2.2%1.7%
Jul 202674.4%14%7.8%1.9%1.8%
Aug 202676.3%11.8%8%2%1.9%
Sep 202677.8%10%8.2%2.5%1.6%

  1. 1.Salesforce

    77.8%

    Held 1st. 2.9M estimated branded searches, +20.9% vs prior month. Share +1.4 points.

  2. 2.ServiceNow

    10%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Zendesk

    8.2%

    Held 3rd. 304K estimated branded searches, +21.9% vs prior month. Share +0.2 points.

  4. 4.Freshdesk

    2.5%

    Held 4th. 91.8K estimated branded searches, +47.8% vs prior month. Share +0.5 points.

  5. 5.ManageEngine

    1.6%

    Held 5th. 58.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between ServiceNow and its closest rivals

Every comparison with ServiceNow

How has branded search demand for ServiceNow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among self service portals worldwide decreased from 13.1% to 10%.
  • Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among self service portals worldwide peaked at 16.6% in April 2026 and was lowest at 10% in September 2026.

How did search popularity change for self service portals worldwide in September 2026?

  1. In September 2026, Salesforce gained estimated Share of Search among self service portals worldwide, from 76.3% to 77.8%.

  2. In September 2026, ServiceNow lost estimated Share of Search among self service portals worldwide, from 11.8% to 10%.

  3. Estimated monthly branded searches for Zendesk worldwide fell 18.6% over 12 measured months, from 373K to 304K in September 2026.

  4. Estimated monthly branded searches for Freshdesk worldwide fell 17.7% over 12 measured months, from 112K to 91.8K in September 2026.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026.

How is ServiceNow measured?

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • servicenow

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How the Brand Demand Index is measured

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