How popular isRODE in search?
In September 2026, there were an estimated 315K branded searches for RODE worldwide which held steady over the last 12 months. RODE holds 13.9% estimated Share of Search among boom arm brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does RODE compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boom arm brands | 4th of 6 | 13.9% | Shown below |
| Podcast microphone brands | 2nd of 6 | 19.5% | Show ranking |
| Microphone brands | 1st of 6 | 29.2% | Show ranking |
| Mic arm brands | 2nd of 3 | 39.4% | Show ranking |
| Microphone stand brands | 1st of 6 | 81.9% | Show ranking |
Which boom arm brands compete with RODE?
Share of Search by month for YETI, HyperX, Elgato, RODE, Shure, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | HyperX | Elgato | RODE | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 25.6% | 18% | 13.9% | 9.5% | 4.8% |
| Nov 2025 | 30.5% | 28.1% | 15% | 13.7% | 7.9% | 4.7% |
| Dec 2025 | 37.4% | 26.1% | 13.9% | 10.6% | 7.4% | 4.5% |
| Jan 2026 | 27.5% | 27.8% | 17% | 13.1% | 9% | 5.5% |
| Feb 2026 | 28.6% | 26.3% | 15.5% | 14.4% | 10% | 5.1% |
| Mar 2026 | 29% | 24.9% | 17.7% | 14% | 9.5% | 4.8% |
| Apr 2026 | 32.7% | 24% | 15.3% | 14.3% | 9.4% | 4.3% |
| May 2026 | 37.7% | 21.2% | 16.3% | 12.9% | 8.4% | 3.6% |
| Jun 2026 | 40.9% | 22% | 13.4% | 12.8% | 7.3% | 3.6% |
| Jul 2026 | 41% | 21.6% | 13.3% | 12.6% | 7.2% | 4.2% |
| Aug 2026 | 38.9% | 22.2% | 13.6% | 13% | 7.9% | 4.5% |
| Sep 2026 | 31.2% | 23.8% | 17.5% | 13.9% | 9.7% | 3.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 708K | -25.4% | -7.7 points | |
| 2, held 2nd | 23.8% | 541K | 0% | +1.7 points | |
| 3, held 3rd | 17.5% | 396K | +19.8% | +3.9 points | |
| 4, held 4th | 13.9% | 315K | -0.6% | +0.9 points | |
| 5, held 5th | 9.7% | 219K | +12.9% | +1.7 points | |
| 6, held 6th | 3.9% | 88.8K | -18.2% | -0.5 points |
1.
YETI31.2%
Held 1st. 708K estimated branded searches, -25.4% vs prior month. Share -7.7 points.
2.
HyperX23.8%
Held 2nd. 541K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Elgato17.5%
Held 3rd. 396K estimated branded searches, +19.8% vs prior month. Share +3.9 points.
4.
RODE13.9%
Held 4th. 315K estimated branded searches, -0.6% vs prior month. Share +0.9 points.
5.
Shure
9.7%
Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.7 points.
6.
Blue3.9%
Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between RODE and its closest rivals
How has branded search demand for RODE changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RODE worldwide held steady, from 313K to 315K.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom arm brands worldwide peaked at 14.4% in February 2026 and was lowest at 10.6% in December 2025.
How did search popularity change for boom arm brands worldwide in September 2026?
6 changes
In September 2026, Elgato gained estimated Share of Search among boom arm brands worldwide, from 13.6% to 17.5%.
In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 7.9% to 9.7%.
In September 2026, HyperX gained estimated Share of Search among boom arm brands worldwide, from 22.2% to 23.8%.
In September 2026, RODE gained estimated Share of Search among boom arm brands worldwide, from 13% to 13.9%.
In September 2026, YETI lost estimated Share of Search among boom arm brands worldwide, from 38.9% to 31.2%.
In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 4.5% to 3.9%.
How is RODE measured?
Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- rode com
- rode mic
- rode microphone
- rode podcast
- rode podcast microphone
- rode podmic
- rode wireless pro
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Is RODE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.