How popular isRed Wing in search?
In September 2026, there were an estimated 550K branded searches for Red Wing worldwide which is down 63.3% over the last 12 months. Red Wing holds 4.7% estimated Share of Search among dress boots brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
UGG52.3%
Timberland19.1%
Clarks12.8%
Ariat5.8%
Red Wing4.7%
Blundstone3.8%Sorel1.4%
Follow Red Wing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Red Wing compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 5th of 7 | 4.7% | Shown below |
| Boots | 4th of 6 | 4.8% | Show ranking |
| Steel toe boot brands | 4th of 7 | 10.3% | Show ranking |
| Safety boots | 2nd of 6 | 18.6% | Show ranking |
| Work boot brands | 2nd of 5 | 26.8% | Show ranking |
Which dress boots brands compete with Red Wing?
Share of Search by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 6.1M | +49.6% | +10.1 points | |
| 2, held 2nd | 19.1% | 2.2M | 0% | -4 points | |
| 3, held 3rd | 12.8% | 1.5M | -18% | -6.1 points | |
| 4, held 4th | 5.8% | 673K | 0% | -1.2 points | |
| 5, held 5th | 4.7% | 550K | +22.2% | +0.1 points | |
| 6, held 6th | 3.8% | 450K | +49.5% | +0.7 points | |
| 7, held 7th | 1.4% | 165K | +50% | +0.3 points |
1.
52.3%
Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +10.1 points.
19.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -4 points.
3.
Clarks12.8%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -6.1 points.
4.
Ariat5.8%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
Red Wing4.7%
Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.8%
Held 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
7.
1.4%
Held 7th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.
Compare search popularity between Red Wing and its closest rivals
Every comparison with Red Wing
13 comparisons
How has branded search demand for Red Wing changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Red Wing worldwide fell from 1.5M to 550K.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide decreased from 8.8% to 4.7%.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide peaked at 23.8% in March 2026 and was lowest at 4.6% in August 2026.
- Across the 12 months ending September 2026, Red Wing fell from 4th to 5th among dress boots brands worldwide.
How did search popularity change for dress boots brands worldwide in September 2026?
6 changes
In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
In September 2026, Blundstone gained estimated Share of Search among dress boots brands worldwide, from 3.1% to 3.8%.
In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.
In September 2026, Timberland lost estimated Share of Search among dress boots brands worldwide, from 23.1% to 19.1%.
In September 2026, Ariat lost estimated Share of Search among dress boots brands worldwide, from 6.9% to 5.8%.
Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.
How is Red Wing measured?
Brandwave collects information about searches that people make online using Red Wing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- red wing
Do you work for Red Wing? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Red Wing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.