Brandwave

How popular isMSR in search?

In September 2026, there were an estimated 5.4K branded searches for MSR worldwide which held steady over the last 12 months. MSR holds 0.56% estimated Share of Search among camping tent brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kathmandu57.4%
  2. Coleman25.2%
  3. Macpac14.1%
  4. Big Agnes2.8%
  5. MSR0.56%
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Where does MSR compete?

MSR is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.56%Shown below
Camping stove brands5th of 50.72%Show ranking
Gas canister brands5th of 50.72%Show ranking
Fuel canister brands4th of 41.4%Show ranking
Camping cookware6th of 62.4%Show ranking
Tent pegs brands3rd of 35.1%Show ranking
Backpacking tent brands3rd of 39.8%Show ranking
Ultralight tent brands3rd of 39.8%Show ranking

Which camping tent brands compete with MSR?

MSR against camping tent brands worldwide, by month

Share of Search by month for Kathmandu, Coleman, Macpac, Big Agnes, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduColemanMacpacBig AgnesMSR
Oct 202560.1%24.9%12.1%2.4%0.48%
Nov 202561.6%20.9%15.1%2%0.4%
Dec 202562%20.8%15.1%1.7%0.41%
Jan 202657.9%25.1%14.2%2.3%0.46%
Feb 202658.2%24.1%14.3%2.9%0.47%
Mar 202662.8%21.6%12.6%2.5%0.41%
Apr 202660.9%21.3%14.9%2.5%0.4%
May 202660%22%14.6%3%0.48%
Jun 202662.8%19.4%15.4%2.1%0.34%
Jul 202659.6%22.4%14.6%2.9%0.48%
Aug 202661.2%23%12.3%3%0.49%
Sep 202657.4%25.2%14.1%2.8%0.56%

  1. 1.Kathmandu

    57.4%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -3.9 points.

  2. 2.Coleman

    25.2%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share +2.2 points.

  3. 3.Macpac

    14.1%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.8 points.

  4. 4.Big Agnes

    2.8%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  5. 5.MSR

    0.56%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare search popularity between MSR and its closest rivals

Every comparison with MSR

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among camping tent brands worldwide held steady, from 0.48% to 0.56%.

How did search popularity change for camping tent brands worldwide in September 2026?

  1. In September 2026, Coleman gained estimated Share of Search among camping tent brands worldwide, from 23% to 25.2%.

  2. In September 2026, Macpac gained estimated Share of Search among camping tent brands worldwide, from 12.3% to 14.1%.

  3. In September 2026, Kathmandu lost estimated Share of Search among camping tent brands worldwide, from 61.2% to 57.4%.

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • msr stove

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How the Brand Demand Index is measured

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