Brandwave

How popular isLodge?

In September 2026, people searched for Lodge by name about 110,000 times worldwide, an 18.8% decrease from the previous year. These searches made up 3.4% of all global grill pan brand searches, placing Lodge sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about grill pan brands, Lodge appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Lodge is the sixth most searched of 10 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 69.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Made InShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StaubShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. All-CladShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. LodgeShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top grill pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Lodge is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. All-Clad4th
  5. Made In–
  6. Ooni–
  7. Caraway–
  8. Scanpan–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which grill pan brands compete with Lodge?

Lodge against grill pan brands worldwide, by month

Share of searches by month for Le Creuset, Made In, Staub, All-Clad, Ooni, Lodge, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetMade InStaubAll-CladOoniLodgeCarawayScanpanNinjaHexClad
Oct 202567.1%6%7.4%6%4.9%4%2.7%1.8%<0.01%<0.01%
Nov 202563.7%7%7%7%4.7%3.8%4.7%2.1%<0.01%<0.01%
Dec 202565.3%5.9%7.2%7.2%3.9%3.9%4.8%1.8%<0.01%<0.01%
Jan 202662.7%6.9%8.4%6.9%4.6%4.6%3.8%2.1%0.01%<0.01%
Feb 202664.2%7.1%7.1%7.1%4.8%4.8%3.2%1.7%<0.01%<0.01%
Mar 202664.1%7.1%7.1%5.8%7.1%3.9%3.2%1.7%<0.01%<0.01%
Apr 202665.6%5.9%5.9%5.9%7.3%4.9%2.7%1.8%<0.01%<0.01%
May 202662.2%6.9%5.6%5.6%10.3%4.6%3.1%1.7%<0.01%<0.01%
Jun 202660.1%6.7%4.5%12.1%8.1%4.5%2.4%1.6%0.01%<0.01%
Jul 202665.5%7.2%4.9%5.9%7.2%4.9%2.7%1.8%<0.01%<0.01%
Aug 202664.1%7.1%5.8%5.8%7.1%4.8%3.2%2.1%<0.01%<0.01%
Sep 202669.5%6.3%6.3%5.1%5.1%3.4%2.8%1.5%<0.01%<0.01%

  1. 1.Le Creuset

    69.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.4 points.

  2. 2.Made In

    6.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Staub

    6.3%

    Moved from 5th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  4. 4.All-Clad

    5.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Ooni

    5.1%

    Moved from 3rd to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -2 points.

  6. 6.Lodge

    3.4%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  7. 7.Caraway

    2.8%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Scanpan

    1.5%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  9. 9.Ninja

    <0.01%

    Moved from 10th to 9th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  10. 10.HexClad

    <0.01%

    Moved from 9th to 10th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare popularity between Lodge and its closest rivals

Every comparison with Lodge

19 comparisons

How has branded search demand for Lodge changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lodge worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands worldwide decreased from 4% to 3.4%.
  • Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands worldwide peaked at 4.9% in April 2026 and was lowest at 3.4% in September 2026.

How did search popularity change for grill pan brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among grill pan brands worldwide, from 64.1% to 69.5%.

  2. In September 2026, Ooni lost share of searches among grill pan brands worldwide, from 7.1% to 5.1%.

  3. In September 2026, Lodge lost share of searches among grill pan brands worldwide, from 4.8% to 3.4%.

  4. In September 2026, Made In lost share of searches among grill pan brands worldwide, from 7.1% to 6.3%.

  5. In September 2026, All-Clad lost share of searches among grill pan brands worldwide, from 5.8% to 5.1%.

  6. In September 2026, Scanpan lost share of searches among grill pan brands worldwide, from 2.1% to 1.5%.

How are Lodge’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lodge cast iron
  • lodge dutch oven
  • lodge enameled dutch oven

Do you work for Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lodge compete?

Lodge is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Frying pan brands6th of 102.7%Show ranking
Cookware brands6th of 72.8%Show ranking
Griddle pan brands7th of 92.9%Show ranking
Grill pan brands6th of 103.4%Shown above
Dutch oven brands2nd of 1118.1%Show ranking
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Is Lodge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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