Brandwave

Lodge vs Scanpan:Which is more popular?

In September 2026, Lodge had more branded searches than Scanpan among grill pan brands worldwide. Lodge had about 74,000 branded searches, while Scanpan had 33,100. Lodge made up 3.4% of all grill pan brand searches we track, and Scanpan accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about grill pan brands, Lodge appeared in all five answers and Scanpan in none.

Among grill pan brands worldwide in September 2026

Who do people search for more?

Lodge, about 2 searches for every 1 for Scanpan

Lodge 74K searchesScanpan 33.1K searches

Who does AI mention more?

Lodge, mentioned in every answer we collected

Lodge in 5 of 5Scanpan in 0 of 5

Who does AI recommend more?

Lodge, the only one of the two named

Lodge first in 5Scanpan never named

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Top grill pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Scanpan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. All-Clad4th
  5. Made In–
  6. Ooni–
  7. Caraway–
  8. Scanpan–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill pan brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lodge or Scanpan more popular in search?

This chart shows how often people search Google for Lodge and Scanpan by name. Each line represents a brand's share of searches for all ten grill pan brands we track, month by month, from English-language searches worldwide.

Lodge and Scanpan among grill pan brands worldwide, by month

Share of searches by month for Lodge, Scanpan. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetMade InStaubAll-CladOoniLodgeCarawayScanpanNinjaHexClad
Oct 202567.1%6%7.4%6%4.9%4%2.7%1.8%<0.01%<0.01%
Nov 202563.7%7%7%7%4.7%3.8%4.7%2.1%<0.01%<0.01%
Dec 202565.3%5.9%7.2%7.2%3.9%3.9%4.8%1.8%<0.01%<0.01%
Jan 202662.7%6.9%8.4%6.9%4.6%4.6%3.8%2.1%0.01%<0.01%
Feb 202664.2%7.1%7.1%7.1%4.8%4.8%3.2%1.7%<0.01%<0.01%
Mar 202664.1%7.1%7.1%5.8%7.1%3.9%3.2%1.7%<0.01%<0.01%
Apr 202665.6%5.9%5.9%5.9%7.3%4.9%2.7%1.8%<0.01%<0.01%
May 202662.2%6.9%5.6%5.6%10.3%4.6%3.1%1.7%<0.01%<0.01%
Jun 202660.1%6.7%4.5%12.1%8.1%4.5%2.4%1.6%0.01%<0.01%
Jul 202665.5%7.2%4.9%5.9%7.2%4.9%2.7%1.8%<0.01%<0.01%
Aug 202664.1%7.1%5.8%5.8%7.1%4.8%3.2%2.1%<0.01%<0.01%
Sep 202669.5%6.3%6.3%5.1%5.1%3.4%2.8%1.5%<0.01%<0.01%

How has the Lodge and Scanpan comparison changed over the last 12 months?

3 findings
  • Lodge was ahead of Scanpan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Scanpan’s share of searches among grill pan brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for grill pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Lodge lost share of searches among grill pan brands worldwide, from 4.8% to 3.4%.

  2. In September 2026, Scanpan lost share of searches among grill pan brands worldwide, from 2.1% to 1.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lodge’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lodge

1 branded search term

  • lodge cast iron

Scanpan

1 branded search term

  • scanpan

How the Brand Demand Index is measured

Other head-to-heads among grill pan brands

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