Le Creuset vs Staub:Which is more popular?
In September 2026, Le Creuset had more branded searches than Staub among grill pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Staub had 135,000. Le Creuset made up 69.5% of all grill pan brand searches we track, and Staub accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about grill pan brands, Le Creuset appeared in all five answers and Staub in four. Le Creuset was mentioned before Staub in four out of five answers.
Who do people search for more?
Le Creuset, about 11 searches for every 1 for Staub
Who does AI mention more?
Le Creuset, mentioned in every answer we collected
Who does AI recommend more?
Le Creuset, named ahead of Staub in 4 of 5 answers
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Top grill pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset appeared in all five answers. Staub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was listed before Staub in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Staub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scanpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill pan brands
5 answers
Asked ChatGPT
“Which grill pan brand should I buy?”
Asked ChatGPT
“What are the best grill pan brands?”
Asked ChatGPT
“What's the best grill pan brand for searing indoors?”
Searched Google, AI Overview
“cast iron grill pan”
Searched Google, AI Overview
“best grill pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Le Creuset or Staub more popular in search?
This chart shows how often people search Google for Le Creuset and Staub by name. Each line represents a brand's share of searches for all ten grill pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Made In | Staub | All-Clad | Ooni | Lodge | Caraway | Scanpan | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 6% | 7.4% | 6% | 4.9% | 4% | 2.7% | 1.8% | <0.01% | <0.01% |
| Nov 2025 | 63.7% | 7% | 7% | 7% | 4.7% | 3.8% | 4.7% | 2.1% | <0.01% | <0.01% |
| Dec 2025 | 65.3% | 5.9% | 7.2% | 7.2% | 3.9% | 3.9% | 4.8% | 1.8% | <0.01% | <0.01% |
| Jan 2026 | 62.7% | 6.9% | 8.4% | 6.9% | 4.6% | 4.6% | 3.8% | 2.1% | 0.01% | <0.01% |
| Feb 2026 | 64.2% | 7.1% | 7.1% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | <0.01% | <0.01% |
| Mar 2026 | 64.1% | 7.1% | 7.1% | 5.8% | 7.1% | 3.9% | 3.2% | 1.7% | <0.01% | <0.01% |
| Apr 2026 | 65.6% | 5.9% | 5.9% | 5.9% | 7.3% | 4.9% | 2.7% | 1.8% | <0.01% | <0.01% |
| May 2026 | 62.2% | 6.9% | 5.6% | 5.6% | 10.3% | 4.6% | 3.1% | 1.7% | <0.01% | <0.01% |
| Jun 2026 | 60.1% | 6.7% | 4.5% | 12.1% | 8.1% | 4.5% | 2.4% | 1.6% | 0.01% | <0.01% |
| Jul 2026 | 65.5% | 7.2% | 4.9% | 5.9% | 7.2% | 4.9% | 2.7% | 1.8% | <0.01% | <0.01% |
| Aug 2026 | 64.1% | 7.1% | 5.8% | 5.8% | 7.1% | 4.8% | 3.2% | 2.1% | <0.01% | <0.01% |
| Sep 2026 | 69.5% | 6.3% | 6.3% | 5.1% | 5.1% | 3.4% | 2.8% | 1.5% | <0.01% | <0.01% |
How has the Le Creuset and Staub comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands worldwide moved from 67.1% to 69.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Staub’s share of searches among grill pan brands worldwide moved from 7.4% to 6.3%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for grill pan brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among grill pan brands worldwide, from 64.1% to 69.5%.
Staub’s share of searches among grill pan brands worldwide has gained ground for 3 months in a row, from 4.5% to 6.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Staub
1 branded search term
- staub
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