Brandwave

How popular isScanpan in search?

In September 2026, there were an estimated 33.1K branded searches for Scanpan worldwide which is down 18.3% over the last 12 months. Scanpan holds 0.9% estimated Share of Search among grill pan brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset41%
  2. Ninja31.2%
  3. HexClad8.4%
  4. Ooni7.3%
  5. Made In5.7%
  6. All-Clad3.9%
  7. Caraway1.7%
  8. Scanpan0.9%
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Where does Scanpan compete?

Scanpan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grill pan brands8th of 80.9%Shown below
Roasting dish brands4th of 41.8%Show ranking

Which grill pan brands compete with Scanpan?

Scanpan against grill pan brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, HexClad, Ooni, Made In, All-Clad, Scanpan. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaHexCladOoniMade InAll-CladCarawayScanpan
Oct 202538.9%28.5%11.1%8.4%5.4%5.1%1.6%1.1%
Nov 202534.2%26.3%17%6.2%6.8%5.8%2.5%1.1%
Dec 202536.4%26.2%14.2%7.3%6%6.2%2.7%0.98%
Jan 202634.6%31.7%10.6%7.6%6.3%5.9%2.1%1.1%
Feb 202635.4%31.5%10.5%8.1%6.1%5.7%1.8%0.96%
Mar 202635.6%31.6%8.9%10.5%5.7%5%1.8%0.97%
Apr 202635.2%31.7%10.1%11.3%4.6%4.6%1.4%0.96%
May 202634.6%27.3%10.2%14.5%5.9%4.8%1.7%0.94%
Jun 202633.7%30.3%8.5%11.6%5.4%8.2%1.4%0.91%
Jul 202637%28.3%9.7%11.8%5.9%4.8%1.5%1%
Aug 202635.2%32.9%8.8%10.2%5.6%4.3%1.7%1.2%
Sep 202641%31.2%8.4%7.3%5.7%3.9%1.7%0.9%

  1. 1.Le Creuset

    41%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.

  2. 2.Ninja

    31.2%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.HexClad

    8.4%

    Moved from 4th to 3rd. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.

  4. 4.Ooni

    7.3%

    Moved from 3rd to 4th. 267K estimated branded searches, -24.4% vs prior month. Share -2.9 points.

  5. 5.Made In

    5.7%

    Held 5th. 209K estimated branded searches, +6.9% vs prior month. Share +0.1 points.

  6. 6.All-Clad

    3.9%

    Held 6th. 143K estimated branded searches, -4.9% vs prior month. Share -0.4 points.

  7. 7.Caraway

    1.7%

    Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.

  8. 8.Scanpan

    0.9%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between Scanpan and its closest rivals

Every comparison with Scanpan

How has branded search demand for Scanpan changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Scanpan worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Scanpan’s estimated Share of Search among grill pan brands worldwide held steady, from 1.1% to 0.9%.

How did search popularity change for grill pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among grill pan brands worldwide, from 35.2% to 41%.

  2. In September 2026, Ooni lost estimated Share of Search among grill pan brands worldwide, from 10.2% to 7.3%.

  3. In September 2026, Ninja lost estimated Share of Search among grill pan brands worldwide, from 32.9% to 31.2%.

  4. All-Clad’s estimated Share of Search among grill pan brands worldwide has lost ground for 3 months in a row, from 8.2% to 3.9% in September 2026.

  5. In September 2026, HexClad rose from 4th to 3rd among grill pan brands worldwide.

  6. Estimated monthly branded searches for Scanpan worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How is Scanpan measured?

Brandwave collects information about searches that people make online using Scanpan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scanpan

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How the Brand Demand Index is measured

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