Brandwave

Emile Henry vs Scanpan:Which is more popular?

In September 2026, Scanpan had more branded searches than Emile Henry among roasting dish brands worldwide. Scanpan had about 33,100 branded searches, while Emile Henry had 22,200. Scanpan made up 1.8% of all roasting dish brand searches we track, and Emile Henry accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about roasting dish brands, Emile Henry appeared in three of the five answers and Scanpan in one. Emile Henry was mentioned before Scanpan in every answer.

Among roasting dish brands worldwide in September 2026

Who do people search for more?

Scanpan, about 49% more searches than Emile Henry

Scanpan 33.1K searchesEmile Henry 22.2K searches

Who does AI mention more?

Emile Henry, mentioned in 3 of 5 answers, Scanpan in 1

Emile Henry in 3 of 5Scanpan in 1 of 5

Who does AI recommend more?

Emile Henry, named ahead of Scanpan in every answer

Emile Henry first in 3Scanpan never first

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Top roasting dish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emile Henry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scanpan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Emile Henry was listed before Scanpan in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Le Creuset1st
  2. Staub2nd
  3. Emile Henry3rd
  4. Pyrex4th
  5. Scanpan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about roasting dish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Emile Henry or Scanpan more popular in search?

This chart shows how often people search Google for Emile Henry and Scanpan by name. Each line represents a brand's share of searches for all five roasting dish brands we track, month by month, from English-language searches worldwide.

Emile Henry and Scanpan among roasting dish brands worldwide, by month

Share of searches by month for Scanpan, Emile Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetPyrexStaubScanpanEmile Henry
Oct 202579%8.7%8.7%2.1%1.4%
Nov 202580%7.2%8.8%2.6%1.4%
Dec 202580.3%7.2%8.8%2.2%1.5%
Jan 202675.6%10.1%10.1%2.5%1.7%
Feb 202677.2%10.4%8.5%2.1%1.7%
Mar 202677.2%10.4%8.5%2.1%1.7%
Apr 202678.4%10.6%7.1%2.1%1.7%
May 202678.1%10.6%7%2.1%2.1%
Jun 202679.4%10.7%5.9%2.2%1.8%
Jul 202679.4%10.7%5.9%2.2%1.8%
Aug 202676.6%12.6%6.9%2.5%1.4%
Sep 202680.8%8.9%7.3%1.8%1.2%

How has the Emile Henry and Scanpan comparison changed over the last 12 months?

3 findings
  • Scanpan was ahead of Emile Henry in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emile Henry’s share of searches among roasting dish brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Scanpan’s share of searches among roasting dish brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for roasting dish brands worldwide in September 2026?

2 changes

  1. In September 2026, Scanpan lost share of searches among roasting dish brands worldwide, from 2.5% to 1.8%.

  2. Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emile Henry’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emile Henry

1 branded search term

  • emile henry

Scanpan

1 branded search term

  • scanpan

How the Brand Demand Index is measured

Other head-to-heads among roasting dish brands

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