Brandwave

How popular isLincoln Electric?

In September 2026, people searched for Lincoln Electric by name about 107,000 times worldwide, a 6.5% decrease from the previous year. These searches made up 29.5% of all global auto darkening helmet brand searches, placing Lincoln Electric second out of six brands. When we asked both ChatGPT and Google AI Overviews about auto darkening helmet brands, Lincoln Electric appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Lincoln Electric is the second most searched of 6 competitors and the most recommended in AI answers.

  1. HobartShare of searches 55.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Lincoln ElectricShare of searches 29.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MillerShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. 3M SpeedglasShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ESABShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top auto darkening helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lincoln Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lincoln Electric is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lincoln Electric1st
  2. Miller2nd
  3. 3M Speedglas3rd
  4. ESAB4th
  5. Hobart5th
  6. Cigweld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miller4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 3M Speedglas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cigweld0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto darkening helmet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which auto darkening helmet brands compete with Lincoln Electric?

Lincoln Electric against auto darkening helmet brands worldwide, by month

Share of searches by month for Hobart, Lincoln Electric, Miller, 3M Speedglas, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthHobartLincoln ElectricMiller3M SpeedglasESABCigweld
Oct 202551.9%29.6%12.8%3.5%2.1%0.19%
Nov 202559.1%25.8%9.7%3.2%1.9%0.17%
Dec 202561.4%23.3%10.1%3%2%0.18%
Jan 202663.9%22.7%8.6%2.5%2.1%0.13%
Feb 202653.8%28.6%10.8%3.9%2.6%0.19%
Mar 202658.7%25.6%9.7%3.5%2.4%0.17%
Apr 202654.1%28.9%10.9%3.2%2.7%0.19%
May 202655.5%29.6%9.1%3.3%2.2%0.24%
Jun 202658.9%25.7%9.7%3.5%1.9%0.26%
Jul 202659.1%25.8%9.7%3.2%1.9%0.26%
Aug 202655.3%29.5%9.1%3.6%2.2%0.28%
Sep 202655.3%29.5%9.1%3.6%2.2%0.24%

  1. 1.Hobart

    55.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lincoln Electric

    29.5%

    Held 2nd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Miller

    9.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.3M Speedglas

    3.6%

    Held 4th. 13.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ESAB

    2.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cigweld

    0.24%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Lincoln Electric and its closest rivals

Every comparison with Lincoln Electric

19 comparisons

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
  • Across the 12 months ending September 2026, Lincoln Electric’s share of searches among auto darkening helmet brands worldwide peaked at 29.6% in May 2026 and was lowest at 22.7% in January 2026.

How did search popularity change for auto darkening helmet brands worldwide in September 2026?

3 changes

  1. Lincoln Electric’s share of searches among auto darkening helmet brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.5% in September 2026.

  2. Estimated monthly branded searches for Cigweld worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  3. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are Lincoln Electric’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lincoln electric
  • lincoln welder

Do you work for Lincoln Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lincoln Electric compete?

Lincoln Electric is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding supplies brands4th of 59.4%Show ranking
Welding cart brands2nd of 625.1%Show ranking
Welding equipment brands2nd of 725.2%Show ranking
Welding machines2nd of 625.2%Show ranking
Welding helmet brands2nd of 725.9%Show ranking
Plasma cutter brands2nd of 629.3%Show ranking
Auto darkening helmet brands2nd of 629.5%Shown above
MIG welder brands2nd of 730.1%Show ranking
Stick welder brands2nd of 530.4%Show ranking
Arc welder brands2nd of 430.7%Show ranking
Welding hood brands1st of 749.4%Show ranking
Welding glove brands1st of 655.1%Show ranking
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