Brandwave

How popular isLincoln Electric?

In September 2026, people searched for Lincoln Electric by name about 107,000 times worldwide, a 6.5% decrease from the previous year. These searches made up 49.4% of all global welding hood brand searches, placing Lincoln Electric first out of seven brands. When we asked both ChatGPT and Google AI Overviews about welding hood brands, Lincoln Electric appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Lincoln Electric is the most searched of 7 competitors and the most recommended in AI answers.

  1. Lincoln ElectricShare of searches 49.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MillerShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. AntraShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Pipeliners CloudShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. 3M SpeedglasShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top welding hood brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lincoln Electric appeared in all five answers. Lincoln Electric is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lincoln Electric1st
  2. Miller2nd
  3. ESAB3rd
  4. 3M Speedglas4th
  5. Jackson Safety5th
  6. Pipeliners Cloud6th
  7. Antra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lincoln Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 3M Speedglas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESAB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pipeliners Cloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jackson Safety2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Antra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding hood brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which welding hood brands compete with Lincoln Electric?

Lincoln Electric against welding hood brands worldwide, by month

Share of searches by month for Lincoln Electric, Miller, Antra, Pipeliners Cloud, 3M Speedglas, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthLincoln ElectricMillerAntraPipeliners Cloud3M SpeedglasESABJackson Safety
Oct 202549.5%21.4%9.6%9.6%5.8%3.5%0.56%
Nov 202549.9%18.9%10.3%10.3%6.3%3.8%0.47%
Dec 202547.9%20.7%11.4%9.3%6.1%4.1%0.45%
Jan 202650.8%19.2%10.5%8.6%5.7%4.7%0.47%
Feb 202649.2%18.6%10.2%10.2%6.8%4.5%0.46%
Mar 202648.1%18.2%10%12.2%6.6%4.4%0.45%
Apr 202648.7%18.4%10.1%12.3%5.5%4.5%0.45%
May 202650.9%15.7%10.5%12.9%5.7%3.8%0.47%
Jun 202646.2%17.5%11.7%14.3%6.3%3.5%0.53%
Jul 202644%16.6%13.6%16.6%5.4%3.3%0.5%
Aug 202648.1%14.9%12.2%14.9%5.9%3.6%0.45%
Sep 202649.4%15.3%12.5%12.5%6.1%3.7%0.46%

  1. 1.Lincoln Electric

    49.4%

    Held 1st. 107K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Miller

    15.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Antra

    12.5%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Pipeliners Cloud

    12.5%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.4 points.

  5. 5.3M Speedglas

    6.1%

    Held 5th. 13.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.ESAB

    3.7%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Jackson Safety

    0.46%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lincoln Electric and its closest rivals

Every comparison with Lincoln Electric

19 comparisons

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
  • Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding hood brands worldwide peaked at 50.9% in May 2026 and was lowest at 44% in July 2026.

How did search popularity change for welding hood brands worldwide in September 2026?

5 changes

  1. In September 2026, Lincoln Electric gained share of searches among welding hood brands worldwide, from 48.1% to 49.4%.

  2. In September 2026, Pipeliners Cloud lost share of searches among welding hood brands worldwide, from 14.9% to 12.5%.

  3. In September 2026, Antra rose from 4th to 3rd among welding hood brands worldwide.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Jackson Safety worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Lincoln Electric’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lincoln electric
  • lincoln welder

Do you work for Lincoln Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lincoln Electric compete?

Lincoln Electric is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding supplies brands4th of 59.4%Show ranking
Welding cart brands2nd of 625.1%Show ranking
Welding equipment brands2nd of 725.2%Show ranking
Welding machines2nd of 625.2%Show ranking
Welding helmet brands2nd of 725.9%Show ranking
Plasma cutter brands2nd of 629.3%Show ranking
Auto darkening helmet brands2nd of 629.5%Show ranking
MIG welder brands2nd of 730.1%Show ranking
Stick welder brands2nd of 530.4%Show ranking
Arc welder brands2nd of 430.7%Show ranking
Welding hood brands1st of 749.4%Shown above
Welding glove brands1st of 655.1%Show ranking
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