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Welding equipment brands:Which are searched most?

In August 2026, Hobart was the most searched among welding equipment brands worldwide, with an estimated 201K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart57.4%
  2. Lincoln Electric30.6%
  3. Miller9.4%
  4. ESAB2.3%
  5. Cigweld0.29%

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Share of SearchLeaderboard

Compare the welding equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among welding equipment brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerESABCigweld
Oct 202558.7%27.3%11.8%1.9%0.17%
Nov 202561.1%26.6%10.1%2%0.18%
Dec 202563.3%24.1%10.4%2.1%0.19%
Jan 202665.6%23.3%8.8%2.2%0.13%
Feb 202660.9%26.5%10%2.4%0.18%
Mar 202660.9%26.5%10%2.4%0.18%
Apr 202656%29.8%11.3%2.8%0.2%
May 202662.3%27.1%8.4%2%0.22%
Jun 202661.1%26.6%10.1%2%0.27%
Jul 202661.1%26.6%10.1%2%0.27%
Aug 202657.4%30.6%9.4%2.3%0.29%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hobart

    57.4%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. Held 2nd. 107K estimated branded searches, +22.3% vs prior month. Share +4 points.

  3. 3.Miller

    9.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.ESAB

    2.3%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Cigweld

    0.29%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among welding equipment brands worldwide?

In August 2026, Hobart was the most searched among welding equipment brands worldwide, with an estimated 201K branded searches and 57.4% estimated Share of Search within this set. Lincoln Electric is in 2nd place, 26.8 percentage points behind at 30.6% Share of Search.

Global welding equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hobart58.7% → 57.4%65.6%Jan 202656%Apr 20261st
Lincoln Electric27.3% → 30.6%30.6%Aug 202623.3%Jan 20262nd
Miller11.8% → 9.4%11.8%Oct 20258.4%May 20263rd
ESAB1.9% → 2.3%2.8%Apr 20261.9%Oct 20254th
Cigweld0.17% → 0.29%0.29%Aug 20260.13%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding equipment brands worldwide decreased from 58.7% to 57.4%.
  • Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding equipment brands worldwide increased from 27.3% to 30.6%.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding equipment brands worldwide decreased from 11.8% to 9.4%.
  • Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding equipment brands worldwide peaked at 65.6% in January 2026 and was lowest at 56% in April 2026.
  • Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding equipment brands worldwide peaked at 30.6% in August 2026 and was lowest at 23.3% in January 2026.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding equipment brands worldwide peaked at 11.8% in October 2025 and was lowest at 8.4% in May 2026.
  • Across the 11 months ending August 2026, ESAB and Cigweld held steady: their estimated Share of Search among welding equipment brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for welding equipment brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric gained estimated Share of Search among welding equipment brands worldwide, from 26.6% to 30.6%.

  2. In August 2026, Hobart lost estimated Share of Search among welding equipment brands worldwide, from 61.1% to 57.4%.

  3. In August 2026, Miller lost estimated Share of Search among welding equipment brands worldwide, from 10.1% to 9.4%.

  4. Estimated monthly branded searches for Cigweld worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How the Brand Demand Index is measured

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