Brandwave

How popular isHobart in search?

In August 2026, there were an estimated 201K branded searches for Hobart worldwide which is down 18.3% over the last 11 months. Hobart holds 57.4% estimated Share of Search among welding equipment brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart57.4%
  2. Lincoln Electric30.6%
  3. Miller9.4%
  4. ESAB2.3%
  5. Cigweld0.29%
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Which welding equipment brands compete with Hobart?

Hobart against welding equipment brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerESABCigweld
Oct 202558.7%27.3%11.8%1.9%0.17%
Nov 202561.1%26.6%10.1%2%0.18%
Dec 202563.3%24.1%10.4%2.1%0.19%
Jan 202665.6%23.3%8.8%2.2%0.13%
Feb 202660.9%26.5%10%2.4%0.18%
Mar 202660.9%26.5%10%2.4%0.18%
Apr 202656%29.8%11.3%2.8%0.2%
May 202662.3%27.1%8.4%2%0.22%
Jun 202661.1%26.6%10.1%2%0.27%
Jul 202661.1%26.6%10.1%2%0.27%
Aug 202657.4%30.6%9.4%2.3%0.29%
Sep 2026—————

  1. 1.Hobart

    57.4%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Lincoln Electric

    30.6%

    Held 2nd. 107K estimated branded searches, +22.3% vs prior month. Share +4 points.

  3. 3.Miller

    9.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.ESAB

    2.3%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Cigweld

    0.29%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Hobart and its closest rivals

Every comparison with Hobart

How has branded search demand for Hobart changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hobart worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding equipment brands worldwide decreased from 58.7% to 57.4%.
  • Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding equipment brands worldwide peaked at 65.6% in January 2026 and was lowest at 56% in April 2026.

How did search popularity change for welding equipment brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric gained estimated Share of Search among welding equipment brands worldwide, from 26.6% to 30.6%.

  2. In August 2026, Hobart lost estimated Share of Search among welding equipment brands worldwide, from 61.1% to 57.4%.

  3. In August 2026, Miller lost estimated Share of Search among welding equipment brands worldwide, from 10.1% to 9.4%.

  4. Estimated monthly branded searches for Cigweld worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

Where does Hobart compete?

Hobart is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding machines1st of 647.3%Show ranking
Welding helmet brands1st of 650.2%Show ranking
Welding equipment brands1st of 557.4%Shown above

How is Hobart measured?

Brandwave collects information about searches that people make online using Hobart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hobart

Do you work for Hobart? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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