Brandwave

How popular isHobart in search?

In September 2026, there were an estimated 201K branded searches for Hobart worldwide which held steady over the last 12 months. Hobart holds 33.8% estimated Share of Search among stick welder brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Everlast41.3%
  2. Hobart33.8%
  3. Lincoln Electric18%
  4. Miller5.6%
  5. ESAB1.4%
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Which stick welder brands compete with Hobart?

Hobart against stick welder brands worldwide, by month

Share of Search by month for Everlast, Hobart, Lincoln Electric, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricMillerESAB
Oct 202539.7%32.5%18.5%8%1.3%
Nov 202538%38%16.5%6.3%1.3%
Dec 202538.8%38.8%14.8%6.4%1.3%
Jan 202634.9%42.7%15.2%5.7%1.4%
Feb 202640.7%33.3%17.7%6.7%1.6%
Mar 202637.9%37.9%16.5%6.2%1.5%
Apr 202640.7%33.3%17.7%6.7%1.6%
May 202641.3%33.8%18%5.6%1.4%
Jun 202642.8%35%15.3%5.8%1.1%
Jul 202642.8%35%15.3%5.8%1.1%
Aug 202641.3%33.8%18%5.6%1.4%
Sep 202641.3%33.8%18%5.6%1.4%
  1. 1.Everlast

    41.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hobart

    33.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Miller

    5.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ESAB

    1.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hobart and its closest rivals

How has branded search demand for Hobart changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobart worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Hobart’s estimated Share of Search among stick welder brands worldwide increased from 32.5% to 33.8%.
  • Across the 12 months ending September 2026, Hobart’s estimated Share of Search among stick welder brands worldwide peaked at 42.7% in January 2026 and was lowest at 32.5% in October 2025.

How did search popularity change for stick welder brands worldwide in September 2026?

  1. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Where does Hobart compete?

Hobart is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Face shield brands3rd of 610.8%Show ranking
Welding table brands2nd of 322.2%Show ranking
Meat slicer brands2nd of 326.2%Show ranking
Welding cart brands2nd of 630%Show ranking
MIG welder brands2nd of 733.6%Show ranking
Stick welder brands2nd of 533.8%Shown above
Welding supplies brands2nd of 335.3%Show ranking
Plasma cutter brands2nd of 435.8%Show ranking
Welding machines1st of 647.3%Show ranking
Welding helmet brands1st of 650.2%Show ranking
Welding equipment brands1st of 657.1%Show ranking
Arc welder brands1st of 358.9%Show ranking
Auto darkening helmet brands1st of 482.7%Show ranking

How is Hobart measured?

Brandwave collects information about searches that people make online using Hobart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hobart

Do you work for Hobart? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Hobart your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.