Hobart vs Hypertherm:Which is more popular?
In September 2026, Hobart had more branded searches than Hypertherm among plasma cutter brands worldwide. Hobart had about 201,000 branded searches, while Hypertherm had 12,100. Hobart made up 55% of all plasma cutter brand searches we track, and Hypertherm accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about plasma cutter brands, Hypertherm appeared in four of the five answers and Hobart in none.
Who do people search for more?
Hobart, about 17 searches for every 1 for Hypertherm
Who does AI mention more?
Hypertherm, mentioned in 4 of 5 answers, Hobart in 0
Who does AI recommend more?
Hypertherm, the only one of the two named
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Top plasma cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hypertherm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hobart did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hypertherm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lincoln Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hobart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plasma cutter brands
5 answers
Asked ChatGPT
“Which plasma cutter brand should I buy?”
Asked ChatGPT
“What are the best plasma cutter brands?”
Asked ChatGPT
“What's the best plasma cutter brand for metal cutting work?”
Searched Google, AI Overview
“best plasma cutter”
Searched Google, AI Overview
“cutting metal machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hobart or Hypertherm more popular in search?
This chart shows how often people search Google for Hobart and Hypertherm by name. Each line represents a brand's share of searches for all six plasma cutter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hobart, Hypertherm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | Hypertherm | ESAB | Everlast Welders |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 29.2% | 12.6% | 3.8% | 2.1% | 1% |
| Nov 2025 | 58.4% | 25.4% | 9.6% | 3.5% | 1.9% | 1.2% |
| Dec 2025 | 60.9% | 23.2% | 10% | 3% | 2% | 0.96% |
| Jan 2026 | 63% | 22.4% | 8.5% | 3.1% | 2.1% | 0.88% |
| Feb 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| Mar 2026 | 58.3% | 25.4% | 9.6% | 3.5% | 2.3% | 0.92% |
| Apr 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| May 2026 | 55.1% | 29.4% | 9.1% | 3.3% | 2.2% | 0.9% |
| Jun 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.95% |
| Jul 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.91% |
| Aug 2026 | 55.1% | 29.3% | 9.1% | 3.3% | 2.2% | 0.99% |
| Sep 2026 | 55% | 29.3% | 9.1% | 3.3% | 2.2% | 1% |
How has the Hobart and Hypertherm comparison changed over the last 12 months?
3 findings
- Hobart was ahead of Hypertherm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobart’s share of searches among plasma cutter brands worldwide moved from 51.3% to 55%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Hypertherm’s share of searches among plasma cutter brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for plasma cutter brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hypertherm worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hobart’s and Hypertherm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobart
1 branded search term
- hobart
Hypertherm
1 branded search term
- hypertherm
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