Brandwave

How popular isESAB in search?

In September 2026, there were an estimated 8.1K branded searches for ESAB worldwide which held steady over the last 12 months. ESAB holds 1.4% estimated Share of Search among plasma cutter brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Everlast43.8%
  2. Hobart35.8%
  3. Lincoln Electric19.1%
  4. ESAB1.4%
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Which plasma cutter brands compete with ESAB?

ESAB against plasma cutter brands worldwide, by month

Share of Search by month for Everlast, Hobart, Lincoln Electric, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricESAB
Oct 202543.2%35.3%20.1%1.4%
Nov 202540.5%40.5%17.6%1.3%
Dec 202541.4%41.4%15.8%1.4%
Jan 202637%45.3%16.1%1.5%
Feb 202643.6%35.6%19%1.8%
Mar 202640.4%40.4%17.6%1.6%
Apr 202643.6%35.6%19%1.8%
May 202643.8%35.8%19.1%1.4%
Jun 202645.5%37.1%16.2%1.2%
Jul 202645.5%37.1%16.2%1.2%
Aug 202643.8%35.8%19.1%1.4%
Sep 202643.8%35.8%19.1%1.4%

  1. 1.Everlast

    43.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hobart

    35.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lincoln Electric

    19.1%

    Held 3rd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ESAB

    1.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ESAB and its closest rivals

Every comparison with ESAB

How has branded search demand for ESAB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, ESAB’s estimated Share of Search among plasma cutter brands worldwide held steady at 1.4%.

How did search popularity change for plasma cutter brands worldwide in September 2026?

Nothing among plasma cutter brands moved beyond provider rounding in September 2026.

Where does ESAB compete?

ESAB is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding cart brands6th of 61.2%Show ranking
MIG welder brands5th of 71.4%Show ranking
Stick welder brands5th of 51.4%Show ranking
Plasma cutter brands4th of 41.4%Shown above
Welding machines5th of 61.9%Show ranking
Welding helmet brands6th of 62%Show ranking
TIG brands4th of 52.2%Show ranking
Welding equipment brands4th of 62.3%Show ranking
Auto darkening helmet brands3rd of 43.3%Show ranking
Welding glove brands5th of 64.2%Show ranking
Welding hood brands3rd of 311.9%Show ranking

How is ESAB measured?

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esab welders

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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