Brandwave

How popular isESAB in search?

In September 2026, there were an estimated 8.1K branded searches for ESAB worldwide which held steady over the last 12 months. ESAB holds 1.4% estimated Share of Search among MIG welder brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Everlast41.2%
  2. Hobart33.6%
  3. Lincoln Electric17.9%
  4. Miller5.5%
  5. ESAB1.4%
  6. Kemppi0.27%
  7. Cigweld0.15%
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Which MIG welder brands compete with ESAB?

ESAB against MIG welder brands worldwide, by month

Share of Search by month for Everlast, Hobart, Lincoln Electric, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricMillerESABKemppiCigweld
Oct 202539.6%32.3%18.4%8%1.3%0.31%0.12%
Nov 202537.8%37.8%16.5%6.2%1.2%0.37%0.11%
Dec 202538.6%38.6%14.7%6.4%1.3%0.25%0.11%
Jan 202634.8%42.6%15.1%5.7%1.4%0.27%0.08%
Feb 202640.5%33.1%17.6%6.7%1.6%0.31%0.12%
Mar 202637.7%37.7%16.4%6.2%1.5%0.25%0.11%
Apr 202640.5%33.1%17.6%6.7%1.6%0.26%0.12%
May 202641.1%33.6%17.9%5.5%1.4%0.32%0.15%
Jun 202642.6%34.8%15.2%5.7%1.1%0.33%0.15%
Jul 202642.7%34.8%15.2%5.7%1.1%0.28%0.15%
Aug 202641.1%33.6%17.9%5.5%1.4%0.32%0.17%
Sep 202641.2%33.6%17.9%5.5%1.4%0.27%0.15%

  1. 1.Everlast

    41.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hobart

    33.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lincoln Electric

    17.9%

    Held 3rd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Miller

    5.5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ESAB

    1.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kemppi

    0.27%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  7. 7.Cigweld

    0.15%

    Held 7th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between ESAB and its closest rivals

Every comparison with ESAB

How has branded search demand for ESAB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, ESAB’s estimated Share of Search among MIG welder brands worldwide held steady, from 1.3% to 1.4%.

How did search popularity change for MIG welder brands worldwide in September 2026?

  1. Lincoln Electric’s estimated Share of Search among MIG welder brands worldwide has gained ground for 3 months in a row, from 15.2% to 17.9% in September 2026.

  2. Estimated monthly branded searches for Cigweld worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  3. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Kemppi worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does ESAB compete?

ESAB is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding cart brands6th of 61.2%Show ranking
MIG welder brands5th of 71.4%Shown above
Stick welder brands5th of 51.4%Show ranking
Plasma cutter brands4th of 41.4%Show ranking
Welding machines5th of 61.9%Show ranking
Welding helmet brands6th of 62%Show ranking
TIG brands4th of 52.2%Show ranking
Welding equipment brands4th of 62.3%Show ranking
Auto darkening helmet brands3rd of 43.3%Show ranking
Welding glove brands5th of 64.2%Show ranking
Welding hood brands3rd of 311.9%Show ranking

How is ESAB measured?

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esab welders

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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