Brandwave

How popular isESAB in search?

In August 2026, there were an estimated 8.1K branded searches for ESAB worldwide which held steady over the last 11 months. ESAB holds 2.7% estimated Share of Search among welding helmet brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart66.1%
  2. Lincoln Electric10.9%
  3. Miller10.9%
  4. Antra8.9%
  5. ESAB2.7%
  6. 3M Peltor0.53%
ESAB website (opens in a new tab)

Follow ESAB and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which welding helmet brands compete with ESAB?

ESAB against welding helmet brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller, Antra, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerAntraESAB3M Peltor
Oct 202566.9%11%13.5%6%2.2%0.43%
Nov 202570%9.4%11.5%6.3%2.3%0.46%
Dec 202570%9.4%11.5%6.3%2.3%0.37%
Jan 202673.7%8.1%9.9%5.4%2.4%0.39%
Feb 202669.6%9.4%11.5%6.3%2.8%0.45%
Mar 202669.6%9.4%11.5%6.3%2.8%0.45%
Apr 202665.2%10.7%13.1%7.2%3.2%0.52%
May 202671.5%9.6%9.6%6.5%2.4%0.46%
Jun 202669%9.3%11.4%7.6%2.3%0.45%
Jul 202667.8%9.1%11.2%9.1%2.2%0.54%
Aug 202666.1%10.9%10.9%8.9%2.7%0.53%
Sep 2026——————

  1. 1.Hobart

    66.1%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Lincoln Electric

    10.9%

    Moved from 4th to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.7 points.

  3. 3.Miller

    10.9%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Antra

    8.9%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ESAB

    2.7%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.3M Peltor

    0.53%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ESAB and its closest rivals

How has branded search demand for ESAB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESAB worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, ESAB’s estimated Share of Search among welding helmet brands worldwide peaked at 3.2% in April 2026 and was lowest at 2.2% in October 2025.

How did search popularity change for welding helmet brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Antra to rank 2nd among welding helmet brands worldwide, at 10.9%.

  2. In August 2026, Hobart lost estimated Share of Search among welding helmet brands worldwide, from 67.8% to 66.1%.

  3. Estimated monthly branded searches for Antra worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does ESAB compete?

ESAB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands5th of 62%Show ranking
Welding machines5th of 62.3%Show ranking
Welding helmet brands5th of 62.7%Shown above
Welding equipment brands4th of 52.9%Show ranking

How is ESAB measured?

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esab welders

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ESAB your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free