Brandwave

How popular isESAB in search?

In August 2026, there were an estimated 8.1K branded searches for ESAB worldwide which held steady over the last 11 months. ESAB holds 2.9% estimated Share of Search among welding equipment brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart72.7%
  2. Lincoln Electric12%
  3. Miller12%
  4. ESAB2.9%
  5. Cigweld0.36%
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Which welding equipment brands compete with ESAB?

ESAB against welding equipment brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerESABCigweld
Oct 202571.3%11.7%14.4%2.3%0.21%
Nov 202574.9%10.1%12.3%2.5%0.22%
Dec 202574.9%10.1%12.3%2.5%0.22%
Jan 202678.2%8.6%10.5%2.6%0.15%
Feb 202674.5%10%12.3%3%0.22%
Mar 202674.5%10%12.3%3%0.22%
Apr 202670.5%11.6%14.2%3.5%0.25%
May 202676.6%10.3%10.3%2.5%0.27%
Jun 202674.8%10.1%12.3%2.5%0.33%
Jul 202674.8%10.1%12.3%2.5%0.33%
Aug 202672.7%12%12%2.9%0.36%
Sep 2026—————

  1. 1.Hobart

    72.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Lincoln Electric

    12%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.

  3. 3.Miller

    12%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.ESAB

    2.9%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  5. 5.Cigweld

    0.36%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between ESAB and its closest rivals

How has branded search demand for ESAB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESAB worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, ESAB’s estimated Share of Search among welding equipment brands worldwide increased from 2.3% to 2.9%.
  • Across the 11 months ending August 2026, ESAB’s estimated Share of Search among welding equipment brands worldwide peaked at 3.5% in April 2026 and was lowest at 2.3% in October 2025.

How did search popularity change for welding equipment brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Miller to rank 2nd among welding equipment brands worldwide, at 12%.

  2. In August 2026, Hobart lost estimated Share of Search among welding equipment brands worldwide, from 74.8% to 72.7%.

  3. Estimated monthly branded searches for Cigweld worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does ESAB compete?

ESAB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands5th of 62%Show ranking
Welding machines5th of 62.3%Show ranking
Welding helmet brands5th of 62.7%Show ranking
Welding equipment brands4th of 52.9%Shown above

How is ESAB measured?

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esab welders

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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