ESAB vs Hypertherm:Which is more popular?

Name: ESAB vs Hypertherm: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hypertherm had more branded searches than ESAB among plasma cutter brands worldwide. Hypertherm had about 12,100 branded searches, while ESAB had 8,100. Hypertherm made up 3.3% of all plasma cutter brand searches we track, and ESAB accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about plasma cutter brands, Hypertherm appeared in four of the five answers and ESAB in three. Hypertherm was mentioned before ESAB in every answer.

Among plasma cutter brands worldwide in September 2026

Who do people search for more?

Hypertherm, about 49% more searches than ESAB

Hypertherm 12.1K searchesESAB 8.1K searches

Who does AI mention more?

Hypertherm, mentioned in 4 of 5 answers, ESAB in 3

Hypertherm in 4 of 5ESAB in 3 of 5

Who does AI recommend more?

Hypertherm, named ahead of ESAB in every answer

Hypertherm first in 3ESAB never first

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Top plasma cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hypertherm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ESAB was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hypertherm was listed before ESAB in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hypertherm	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Miller	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
ESAB	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Lincoln Electric	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hobart	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Everlast Welders	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hypertherm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lincoln Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hobart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plasma cutter brands

5 answers

Asked ChatGPT
“Which plasma cutter brand should I buy?”
1. 1Hypertherm
2. 2Miller
3. 3ESAB
Asked ChatGPT
“What are the best plasma cutter brands?”
1. 1Hypertherm
2. 2Miller
3. 3ESAB
4. 4Lincoln Electric
Asked ChatGPT
“What's the best plasma cutter brand for metal cutting work?”
1. 1Hypertherm
2. 2Miller
3. 3ESAB
Searched Google, AI Overview
“best plasma cutter”
1. 1Hypertherm
Searched Google, AI Overview
“cutting metal machine”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ESAB or Hypertherm more popular in search?

This chart shows how often people search Google for ESAB and Hypertherm by name. Each line represents a brand's share of searches for all six plasma cutter brands we track, month by month, from English-language searches worldwide.

ESAB and Hypertherm among plasma cutter brands worldwide, by month

Month	Hobart	Lincoln Electric	Miller	Hypertherm	ESAB	Everlast Welders
Oct 2025	51.3%	29.2%	12.6%	3.8%	2.1%	1%
Nov 2025	58.4%	25.4%	9.6%	3.5%	1.9%	1.2%
Dec 2025	60.9%	23.2%	10%	3%	2%	0.96%
Jan 2026	63%	22.4%	8.5%	3.1%	2.1%	0.88%
Feb 2026	53.3%	28.4%	10.7%	3.9%	2.6%	1%
Mar 2026	58.3%	25.4%	9.6%	3.5%	2.3%	0.92%
Apr 2026	53.3%	28.4%	10.7%	3.9%	2.6%	1%
May 2026	55.1%	29.4%	9.1%	3.3%	2.2%	0.9%
Jun 2026	58.5%	25.5%	9.6%	3.5%	1.9%	0.95%
Jul 2026	58.5%	25.5%	9.6%	3.5%	1.9%	0.91%
Aug 2026	55.1%	29.3%	9.1%	3.3%	2.2%	0.99%
Sep 2026	55%	29.3%	9.1%	3.3%	2.2%	1%

How has the ESAB and Hypertherm comparison changed over the last 12 months?

3 findings

Hypertherm was ahead of ESAB in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 8.1K.
Across the 12 months ending September 2026, Hypertherm’s share of searches among plasma cutter brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for plasma cutter brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Hypertherm worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ESAB’s and Hypertherm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.