Brandwave

Hobart vs Hypertherm:Which is searched more?

In September 2026, Hobart had more branded searches than Hypertherm among plasma cutter brands worldwide. Hobart had about 201,000 branded searches, while Hypertherm had 12,100. Hobart made up 55% of all plasma cutter brand searches we track, and Hypertherm accounted for 3.3%. These are worldwide searches for English-language branded terms.

Share of searches among plasma cutter brands worldwide in September 2026Is Hobart or Hypertherm more popular in search?
Hobart55%201K searches
vs
Hypertherm3.3%12.1K searches

Follow Hobart vs Hypertherm and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Hobart or Hypertherm more popular in search?

Compare the plasma cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hobart and Hypertherm among plasma cutter brands worldwide, by month

Share of searches by month for Hobart, Hypertherm. The figures are in the table below the chart.

View monthly share of searches table
MonthHobartLincoln ElectricMillerHyperthermESABEverlast Welders
Oct 202551.3%29.2%12.6%3.8%2.1%1%
Nov 202558.4%25.4%9.6%3.5%1.9%1.2%
Dec 202560.9%23.2%10%3%2%0.96%
Jan 202663%22.4%8.5%3.1%2.1%0.88%
Feb 202653.3%28.4%10.7%3.9%2.6%1%
Mar 202658.3%25.4%9.6%3.5%2.3%0.92%
Apr 202653.3%28.4%10.7%3.9%2.6%1%
May 202655.1%29.4%9.1%3.3%2.2%0.9%
Jun 202658.5%25.5%9.6%3.5%1.9%0.95%
Jul 202658.5%25.5%9.6%3.5%1.9%0.91%
Aug 202655.1%29.3%9.1%3.3%2.2%0.99%
Sep 202655%29.3%9.1%3.3%2.2%1%

How has the Hobart and Hypertherm comparison changed over the last 12 months?

3 findings
  • Hobart was ahead of Hypertherm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hobart’s share of searches among plasma cutter brands worldwide moved from 51.3% to 55%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Hypertherm’s share of searches among plasma cutter brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for plasma cutter brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Hypertherm worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hobart’s and Hypertherm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hobart

1 branded search term

  • hobart

Hypertherm

1 branded search term

  • hypertherm

How the Brand Demand Index is measured

Other head-to-heads among plasma cutter brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.