Hypertherm vs Lincoln Electric:Which is more popular?
In September 2026, Lincoln Electric had more branded searches than Hypertherm among plasma cutter brands worldwide. Lincoln Electric had about 107,000 branded searches, while Hypertherm had 12,100. Lincoln Electric made up 29.3% of all plasma cutter brand searches we track, and Hypertherm accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about plasma cutter brands, Hypertherm appeared in four of the five answers and Lincoln Electric in one. Hypertherm was mentioned before Lincoln Electric in every answer.
Who do people search for more?
Lincoln Electric, about 9 searches for every 1 for Hypertherm
Who does AI mention more?
Hypertherm, mentioned in 4 of 5 answers, Lincoln Electric in 1
Who does AI recommend more?
Hypertherm, named ahead of Lincoln Electric in every answer
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Top plasma cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hypertherm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lincoln Electric was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hypertherm was listed before Lincoln Electric in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hypertherm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lincoln Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hobart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plasma cutter brands
5 answers
Asked ChatGPT
“Which plasma cutter brand should I buy?”
Asked ChatGPT
“What are the best plasma cutter brands?”
Asked ChatGPT
“What's the best plasma cutter brand for metal cutting work?”
Searched Google, AI Overview
“best plasma cutter”
Searched Google, AI Overview
“cutting metal machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hypertherm or Lincoln Electric more popular in search?
This chart shows how often people search Google for Hypertherm and Lincoln Electric by name. Each line represents a brand's share of searches for all six plasma cutter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lincoln Electric, Hypertherm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | Hypertherm | ESAB | Everlast Welders |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 29.2% | 12.6% | 3.8% | 2.1% | 1% |
| Nov 2025 | 58.4% | 25.4% | 9.6% | 3.5% | 1.9% | 1.2% |
| Dec 2025 | 60.9% | 23.2% | 10% | 3% | 2% | 0.96% |
| Jan 2026 | 63% | 22.4% | 8.5% | 3.1% | 2.1% | 0.88% |
| Feb 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| Mar 2026 | 58.3% | 25.4% | 9.6% | 3.5% | 2.3% | 0.92% |
| Apr 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| May 2026 | 55.1% | 29.4% | 9.1% | 3.3% | 2.2% | 0.9% |
| Jun 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.95% |
| Jul 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.91% |
| Aug 2026 | 55.1% | 29.3% | 9.1% | 3.3% | 2.2% | 0.99% |
| Sep 2026 | 55% | 29.3% | 9.1% | 3.3% | 2.2% | 1% |
How has the Hypertherm and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of Hypertherm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hypertherm’s share of searches among plasma cutter brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among plasma cutter brands worldwide moved from 29.2% to 29.3%, and its estimated monthly branded searches moved from 115K to 107K.
How did search popularity change for plasma cutter brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hypertherm worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hypertherm’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hypertherm
1 branded search term
- hypertherm
Lincoln Electric
2 branded search terms
- lincoln electric
- lincoln welder
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