How popular isMiller in search?
In September 2026, people searched for Miller by name about 33,200 times worldwide, a 33.1% decrease from the previous year. These searches made up 9.1% of all global plasma cutter brand searches, placing Miller third out of six brands. These are worldwide searches for English-language branded terms.
Hobart55%
Lincoln Electric29.3%
Miller9.1%- Hypertherm3.3%
ESAB2.2%
Everlast Welders1%
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Which plasma cutter brands compete with Miller?
Share of searches by month for Hobart, Lincoln Electric, Miller, Hypertherm, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | Hypertherm | ESAB | Everlast Welders |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 29.2% | 12.6% | 3.8% | 2.1% | 1% |
| Nov 2025 | 58.4% | 25.4% | 9.6% | 3.5% | 1.9% | 1.2% |
| Dec 2025 | 60.9% | 23.2% | 10% | 3% | 2% | 0.96% |
| Jan 2026 | 63% | 22.4% | 8.5% | 3.1% | 2.1% | 0.88% |
| Feb 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| Mar 2026 | 58.3% | 25.4% | 9.6% | 3.5% | 2.3% | 0.92% |
| Apr 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| May 2026 | 55.1% | 29.4% | 9.1% | 3.3% | 2.2% | 0.9% |
| Jun 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.95% |
| Jul 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.91% |
| Aug 2026 | 55.1% | 29.3% | 9.1% | 3.3% | 2.2% | 0.99% |
| Sep 2026 | 55% | 29.3% | 9.1% | 3.3% | 2.2% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 201K | 0% | 0 points | |
| 2, held 2nd | 29.3% | 107K | 0% | 0 points | |
| 3, held 3rd | 9.1% | 33.1K | 0% | 0 points | |
| 4, held 4th | 3.3% | 12.1K | 0% | 0 points | |
| 5, held 5th | 2.2% | 8.1K | 0% | 0 points | |
| 6, held 6th | 1% | 3.8K | +4.4% | 0 points |
1.
Hobart55%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.
29.3%
Held 2nd. 107K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Miller9.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.3%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
ESAB2.2%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1%
Held 6th. 3.8K estimated branded searches, +4.4% vs prior month. Share 0 points.
Compare search popularity between Miller and its closest rivals
Every comparison with Miller
20 comparisons
- Fronius vs Miller
- Lincoln Electric vs Miller
- Antra vs Miller
- Miller vs Pipeliners Cloud
- 3M Peltor vs Miller
- Black Stallion vs Miller
- Miller vs Tillman
- 3M Speedglas vs Miller
- Hypertherm vs Miller
- ESAB vs Miller
- Everlast Welders vs Miller
- Kemppi vs Miller
- Cigweld vs Miller
- Caiman vs Miller
- Bollé vs Miller
- Hobart vs Miller
- Honeywell vs Miller
- Husqvarna vs Miller
- Jackson Safety vs Miller
- Kask vs Miller
How has branded search demand for Miller changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miller worldwide fell from 49.6K to 33.2K.
- Across the 12 months ending September 2026, Miller’s share of searches among plasma cutter brands worldwide decreased from 12.6% to 9.1%.
- Across the 12 months ending September 2026, Miller’s share of searches among plasma cutter brands worldwide peaked at 12.6% in October 2025 and was lowest at 8.5% in January 2026.
How did search popularity change for plasma cutter brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Hypertherm worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Miller’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- miller face shield
- miller grinding shield
- miller welders
Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Miller compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Face shield brands | 7th of 7 | <0.01% | Show ranking |
| Welding cart brands | 4th of 6 | 7.8% | Show ranking |
| Welding equipment brands | 4th of 7 | 7.8% | Show ranking |
| Welding machines | 4th of 6 | 7.8% | Show ranking |
| Welding helmet brands | 3rd of 7 | 8% | Show ranking |
| Plasma cutter brands | 3rd of 6 | 9.1% | Shown above |
| Auto darkening helmet brands | 3rd of 6 | 9.1% | Show ranking |
| MIG welder brands | 3rd of 7 | 9.3% | Show ranking |
| Stick welder brands | 3rd of 5 | 9.4% | Show ranking |
| Arc welder brands | 3rd of 4 | 9.5% | Show ranking |
| Welding hood brands | 2nd of 7 | 15.3% | Show ranking |
| Welding glove brands | 2nd of 6 | 17% | Show ranking |
| TIG brands | 2nd of 5 | 27.2% | Show ranking |
Is Miller your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.