Brandwave

How popular isMiller in search?

In August 2026, there were an estimated 33.1K branded searches for Miller worldwide which is down 33.1% over the last 11 months. Miller holds 10.9% estimated Share of Search among welding helmet brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart66.1%
  2. Lincoln Electric10.9%
  3. Miller10.9%
  4. Antra8.9%
  5. ESAB2.7%
  6. 3M Peltor0.53%
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Which welding helmet brands compete with Miller?

Miller against welding helmet brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller, Antra, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerAntraESAB3M Peltor
Oct 202566.9%11%13.5%6%2.2%0.43%
Nov 202570%9.4%11.5%6.3%2.3%0.46%
Dec 202570%9.4%11.5%6.3%2.3%0.37%
Jan 202673.7%8.1%9.9%5.4%2.4%0.39%
Feb 202669.6%9.4%11.5%6.3%2.8%0.45%
Mar 202669.6%9.4%11.5%6.3%2.8%0.45%
Apr 202665.2%10.7%13.1%7.2%3.2%0.52%
May 202671.5%9.6%9.6%6.5%2.4%0.46%
Jun 202669%9.3%11.4%7.6%2.3%0.45%
Jul 202667.8%9.1%11.2%9.1%2.2%0.54%
Aug 202666.1%10.9%10.9%8.9%2.7%0.53%
Sep 2026——————

  1. 1.Hobart

    66.1%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Lincoln Electric

    10.9%

    Moved from 4th to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.7 points.

  3. 3.Miller

    10.9%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Antra

    8.9%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ESAB

    2.7%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.3M Peltor

    0.53%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miller and its closest rivals

How has branded search demand for Miller changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miller worldwide fell from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding helmet brands worldwide decreased from 13.5% to 10.9%.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding helmet brands worldwide peaked at 13.5% in October 2025 and was lowest at 9.6% in May 2026.
  • Across the 11 months ending August 2026, Miller fell from 2nd to 3rd among welding helmet brands worldwide.

How did search popularity change for welding helmet brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Antra to rank 2nd among welding helmet brands worldwide, at 10.9%.

  2. In August 2026, Hobart lost estimated Share of Search among welding helmet brands worldwide, from 67.8% to 66.1%.

  3. Estimated monthly branded searches for Antra worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does Miller compete?

Miller is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands3rd of 68.2%Show ranking
Welding machines4th of 69.4%Show ranking
Welding helmet brands3rd of 610.9%Shown above
Welding equipment brands3rd of 512%Show ranking

How is Miller measured?

Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miller welders

Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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