Brandwave

Antra vs Miller:Which is more popular by branded search?

In August 2026, Miller had more branded searches than Antra among welding helmet brands worldwide. Miller was estimated to have 33.1K branded searches compared to Antra’s 27.1K, and held a 10.9% Share of Search versus Antra’s 8.9%. These are worldwide searches for English-language branded terms.

Share of Search among welding helmet brands worldwide in August 2026Which is more popular in search, Antra or Miller?
Antra8.9%27.1K searches
vs
Miller10.9%33.1K searches

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Which is more popular in search, Antra or Miller?

Compare the welding helmet brands businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Antra and Miller among welding helmet brands worldwide, by month

Share of Search by month for Miller, Antra. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerAntraESAB3M Peltor
Oct 202566.9%11%13.5%6%2.2%0.43%
Nov 202570%9.4%11.5%6.3%2.3%0.46%
Dec 202570%9.4%11.5%6.3%2.3%0.37%
Jan 202673.7%8.1%9.9%5.4%2.4%0.39%
Feb 202669.6%9.4%11.5%6.3%2.8%0.45%
Mar 202669.6%9.4%11.5%6.3%2.8%0.45%
Apr 202665.2%10.7%13.1%7.2%3.2%0.52%
May 202671.5%9.6%9.6%6.5%2.4%0.46%
Jun 202669%9.3%11.4%7.6%2.3%0.45%
Jul 202667.8%9.1%11.2%9.1%2.2%0.54%
Aug 202666.1%10.9%10.9%8.9%2.7%0.53%
Sep 2026——————

How has the Antra and Miller comparison changed over the last 12 months?

  • Miller was ahead of Antra in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Antra’s estimated Share of Search among welding helmet brands worldwide moved from 6% to 8.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding helmet brands worldwide moved from 13.5% to 10.9%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for welding helmet brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Antra to rank 2nd among welding helmet brands worldwide, at 10.9%.

  2. Estimated monthly branded searches for Antra worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Antra’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Antra

1 branded search term

  • antra

Miller

1 branded search term

  • miller welders

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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