Brandwave

How popular isLincoln Electric in search?

In August 2026, there were an estimated 33.1K branded searches for Lincoln Electric worldwide which is down 18.3% over the last 11 months. Lincoln Electric holds 10.9% estimated Share of Search among welding helmet brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart66.1%
  2. Lincoln Electric10.9%
  3. Miller10.9%
  4. Antra8.9%
  5. ESAB2.7%
  6. 3M Peltor0.53%
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Which welding helmet brands compete with Lincoln Electric?

Lincoln Electric against welding helmet brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller, Antra, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMillerAntraESAB3M Peltor
Oct 202566.9%11%13.5%6%2.2%0.43%
Nov 202570%9.4%11.5%6.3%2.3%0.46%
Dec 202570%9.4%11.5%6.3%2.3%0.37%
Jan 202673.7%8.1%9.9%5.4%2.4%0.39%
Feb 202669.6%9.4%11.5%6.3%2.8%0.45%
Mar 202669.6%9.4%11.5%6.3%2.8%0.45%
Apr 202665.2%10.7%13.1%7.2%3.2%0.52%
May 202671.5%9.6%9.6%6.5%2.4%0.46%
Jun 202669%9.3%11.4%7.6%2.3%0.45%
Jul 202667.8%9.1%11.2%9.1%2.2%0.54%
Aug 202666.1%10.9%10.9%8.9%2.7%0.53%
Sep 2026——————

  1. 1.Hobart

    66.1%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Lincoln Electric

    10.9%

    Moved from 4th to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.7 points.

  3. 3.Miller

    10.9%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Antra

    8.9%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ESAB

    2.7%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.3M Peltor

    0.53%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lincoln Electric and its closest rivals

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding helmet brands worldwide peaked at 11% in October 2025 and was lowest at 8.1% in January 2026.
  • Across the 11 months ending August 2026, Lincoln Electric rose from 3rd to 2nd among welding helmet brands worldwide.

How did search popularity change for welding helmet brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Antra to rank 2nd among welding helmet brands worldwide, at 10.9%.

  2. In August 2026, Hobart lost estimated Share of Search among welding helmet brands worldwide, from 67.8% to 66.1%.

  3. Estimated monthly branded searches for Antra worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does Lincoln Electric compete?

Lincoln Electric is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands2nd of 68.2%Show ranking
Welding machines3rd of 69.4%Show ranking
Welding helmet brands2nd of 610.9%Shown above
Welding equipment brands2nd of 512%Show ranking

How is Lincoln Electric measured?

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lincoln welder

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How the Brand Demand Index is measured

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