Brandwave

How popular isLincoln Electric in search?

In September 2026, there were an estimated 107K branded searches for Lincoln Electric worldwide which is down 6.5% over the last 12 months. Lincoln Electric holds 17.9% estimated Share of Search among MIG welder brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Everlast41.2%
  2. Hobart33.6%
  3. Lincoln Electric17.9%
  4. Miller5.5%
  5. ESAB1.4%
  6. Kemppi0.27%
  7. Cigweld0.15%
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Which MIG welder brands compete with Lincoln Electric?

Lincoln Electric against MIG welder brands worldwide, by month

Share of Search by month for Everlast, Hobart, Lincoln Electric, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricMillerESABKemppiCigweld
Oct 202539.6%32.3%18.4%8%1.3%0.31%0.12%
Nov 202537.8%37.8%16.5%6.2%1.2%0.37%0.11%
Dec 202538.6%38.6%14.7%6.4%1.3%0.25%0.11%
Jan 202634.8%42.6%15.1%5.7%1.4%0.27%0.08%
Feb 202640.5%33.1%17.6%6.7%1.6%0.31%0.12%
Mar 202637.7%37.7%16.4%6.2%1.5%0.25%0.11%
Apr 202640.5%33.1%17.6%6.7%1.6%0.26%0.12%
May 202641.1%33.6%17.9%5.5%1.4%0.32%0.15%
Jun 202642.6%34.8%15.2%5.7%1.1%0.33%0.15%
Jul 202642.7%34.8%15.2%5.7%1.1%0.28%0.15%
Aug 202641.1%33.6%17.9%5.5%1.4%0.32%0.17%
Sep 202641.2%33.6%17.9%5.5%1.4%0.27%0.15%

  1. 1.Everlast

    41.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hobart

    33.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lincoln Electric

    17.9%

    Held 3rd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Miller

    5.5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ESAB

    1.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kemppi

    0.27%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  7. 7.Cigweld

    0.15%

    Held 7th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Lincoln Electric and its closest rivals

Every comparison with Lincoln Electric

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
  • Across the 12 months ending September 2026, Lincoln Electric’s estimated Share of Search among MIG welder brands worldwide decreased from 18.4% to 17.9%.
  • Across the 12 months ending September 2026, Lincoln Electric’s estimated Share of Search among MIG welder brands worldwide peaked at 18.4% in October 2025 and was lowest at 14.7% in December 2025.

How did search popularity change for MIG welder brands worldwide in September 2026?

  1. Lincoln Electric’s estimated Share of Search among MIG welder brands worldwide has gained ground for 3 months in a row, from 15.2% to 17.9% in September 2026.

  2. Estimated monthly branded searches for Cigweld worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  3. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Kemppi worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Lincoln Electric compete?

Lincoln Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding cart brands3rd of 616%Show ranking
MIG welder brands3rd of 717.9%Shown above
Stick welder brands3rd of 518%Show ranking
Plasma cutter brands3rd of 419.1%Show ranking
Welding machines2nd of 625.2%Show ranking
Welding helmet brands2nd of 626.8%Show ranking
Welding equipment brands2nd of 630.4%Show ranking
Arc welder brands2nd of 331.4%Show ranking
Welding glove brands1st of 655.1%Show ranking

How is Lincoln Electric measured?

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lincoln electric
  • lincoln welder

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How the Brand Demand Index is measured

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