Brandwave

How popular isMiller in search?

In August 2026, there were an estimated 33.1K branded searches for Miller worldwide which is down 33.1% over the last 11 months. Miller holds 8.2% estimated Share of Search among welding glove brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Caiman74.7%
  2. Lincoln Electric8.2%
  3. Miller8.2%
  4. Tillman6.7%
  5. ESAB2%
  6. Black Stallion0.18%
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Where does Miller compete?

Miller is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands3rd of 68.2%Shown below
Welding machines4th of 69.4%Show ranking
Welding helmet brands3rd of 610.9%Show ranking
Welding equipment brands3rd of 512%Show ranking

Which welding glove brands compete with Miller?

Miller against welding glove brands worldwide, by month

Share of Search by month for Caiman, Lincoln Electric, Miller, Tillman, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthCaimanLincoln ElectricMillerTillmanESABBlack Stallion
Oct 202565.1%10.7%13.1%8.8%2.1%0.23%
Nov 202569.2%9.3%11.4%7.6%2.3%0.25%
Dec 202565.7%10.8%13.2%7.3%2.6%0.33%
Jan 202669.7%9.4%11.5%6.3%2.8%0.28%
Feb 202669.8%9.4%11.5%6.3%2.8%0.25%
Mar 202668.8%9.3%11.3%7.6%2.8%0.25%
Apr 202673.9%8.1%9.9%5.4%2.4%0.18%
May 202675.6%8.3%8.3%5.6%2%0.18%
Jun 202660.9%6.7%8.2%22.4%1.6%0.15%
Jul 202652.9%4.8%5.8%35.3%1.2%0.1%
Aug 202674.7%8.2%8.2%6.7%2%0.18%
Sep 2026——————

  1. 1.Caiman

    74.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +21.8 points.

  2. 2.Lincoln Electric

    8.2%

    Moved from 4th to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.5 points.

  3. 3.Miller

    8.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.Tillman

    6.7%

    Moved from 2nd to 4th. 27.1K estimated branded searches, -86.5% vs prior month. Share -28.6 points.

  5. 5.ESAB

    2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  6. 6.Black Stallion

    0.18%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.

Compare search popularity between Miller and its closest rivals

How has branded search demand for Miller changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miller worldwide fell from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding glove brands worldwide decreased from 13.1% to 8.2%.
  • Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding glove brands worldwide peaked at 13.2% in December 2025 and was lowest at 5.8% in July 2026.
  • Across the 11 months ending August 2026, Miller fell from 2nd to 3rd among welding glove brands worldwide.

How did search popularity change for welding glove brands worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Tillman to rank 2nd among welding glove brands worldwide, at 8.2%.

  2. In August 2026, Caiman gained estimated Share of Search among welding glove brands worldwide, from 52.9% to 74.7%.

  3. In August 2026, Miller gained estimated Share of Search among welding glove brands worldwide, from 5.8% to 8.2%.

  4. In August 2026, ESAB gained estimated Share of Search among welding glove brands worldwide, from 1.2% to 2%.

  5. In August 2026, Tillman lost estimated Share of Search among welding glove brands worldwide, from 35.3% to 6.7%.

  6. Estimated monthly branded searches for Black Stallion worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

How is Miller measured?

Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miller welders

Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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