Brandwave

How popular isMiller in search?

In September 2026, there were an estimated 33.1K branded searches for Miller worldwide which is down 33.1% over the last 12 months. Miller holds 13.6% estimated Share of Search among auto darkening helmet brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hobart82.7%
  2. Miller13.6%
  3. ESAB3.3%
  4. Cigweld0.36%
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Which auto darkening helmet brands compete with Miller?

Miller against auto darkening helmet brands worldwide, by month

Share of Search by month for Hobart, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartMillerESABCigweld
Oct 202577.5%19.1%3.1%0.28%
Nov 202583.3%13.7%2.7%0.24%
Dec 202583.3%13.7%2.7%0.24%
Jan 202685.5%11.5%2.8%0.17%
Feb 202679.7%16.1%3.9%0.29%
Mar 202682.8%13.6%3.3%0.24%
Apr 202679.7%16.1%3.9%0.29%
May 202682.7%13.6%3.3%0.36%
Jun 202683.2%13.7%2.7%0.36%
Jul 202683.2%13.7%2.7%0.36%
Aug 202682.6%13.6%3.3%0.41%
Sep 202682.7%13.6%3.3%0.36%

  1. 1.Hobart

    82.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Miller

    13.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ESAB

    3.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cigweld

    0.36%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Miller and its closest rivals

Every comparison with Miller

How has branded search demand for Miller changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miller worldwide fell from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Miller’s estimated Share of Search among auto darkening helmet brands worldwide decreased from 19.1% to 13.6%.
  • Across the 12 months ending September 2026, Miller’s estimated Share of Search among auto darkening helmet brands worldwide peaked at 19.1% in October 2025 and was lowest at 11.5% in January 2026.

How did search popularity change for auto darkening helmet brands worldwide in September 2026?

  1. Estimated monthly branded searches for Cigweld worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  2. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Where does Miller compete?

Miller is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Face shield brands6th of 61.7%Show ranking
Welding cart brands5th of 64.9%Show ranking
MIG welder brands4th of 75.5%Show ranking
Stick welder brands4th of 55.6%Show ranking
Welding machines4th of 67.8%Show ranking
Welding helmet brands3rd of 68.3%Show ranking
TIG brands3rd of 59.1%Show ranking
Welding equipment brands3rd of 69.4%Show ranking
Arc welder brands3rd of 39.7%Show ranking
Auto darkening helmet brands2nd of 413.6%Shown above
Welding glove brands2nd of 617%Show ranking
Welding hood brands1st of 348.5%Show ranking

How is Miller measured?

Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miller welders

Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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