Brandwave

How popular isESAB in search?

In September 2026, there were an estimated 8.1K branded searches for ESAB worldwide which held steady over the last 12 months. ESAB holds 3.3% estimated Share of Search among auto darkening helmet brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hobart82.7%
  2. Miller13.6%
  3. ESAB3.3%
  4. Cigweld0.36%
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Which auto darkening helmet brands compete with ESAB?

ESAB against auto darkening helmet brands worldwide, by month

Share of Search by month for Hobart, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartMillerESABCigweld
Oct 202577.5%19.1%3.1%0.28%
Nov 202583.3%13.7%2.7%0.24%
Dec 202583.3%13.7%2.7%0.24%
Jan 202685.5%11.5%2.8%0.17%
Feb 202679.7%16.1%3.9%0.29%
Mar 202682.8%13.6%3.3%0.24%
Apr 202679.7%16.1%3.9%0.29%
May 202682.7%13.6%3.3%0.36%
Jun 202683.2%13.7%2.7%0.36%
Jul 202683.2%13.7%2.7%0.36%
Aug 202682.6%13.6%3.3%0.41%
Sep 202682.7%13.6%3.3%0.36%

  1. 1.Hobart

    82.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Miller

    13.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ESAB

    3.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cigweld

    0.36%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between ESAB and its closest rivals

Every comparison with ESAB

How has branded search demand for ESAB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, ESAB’s estimated Share of Search among auto darkening helmet brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.7% in June 2026.

How did search popularity change for auto darkening helmet brands worldwide in September 2026?

  1. Estimated monthly branded searches for Cigweld worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  2. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Where does ESAB compete?

ESAB is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding cart brands6th of 61.2%Show ranking
MIG welder brands5th of 71.4%Show ranking
Stick welder brands5th of 51.4%Show ranking
Plasma cutter brands4th of 41.4%Show ranking
Welding machines5th of 61.9%Show ranking
Welding helmet brands6th of 62%Show ranking
TIG brands4th of 52.2%Show ranking
Welding equipment brands4th of 62.3%Show ranking
Auto darkening helmet brands3rd of 43.3%Shown above
Welding glove brands5th of 64.2%Show ranking
Welding hood brands3rd of 311.9%Show ranking

How is ESAB measured?

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esab welders

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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