Brandwave

How popular isESAB in search?

In August 2026, there were an estimated 8.1K branded searches for ESAB worldwide which held steady over the last 11 months. ESAB holds 2.3% estimated Share of Search among welding machines worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart57.2%
  2. Fronius21.1%
  3. Lincoln Electric9.4%
  4. Miller9.4%
  5. ESAB2.3%
  6. Kemppi0.54%
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Which welding machines compete with ESAB?

ESAB against welding machines worldwide, by month

Share of Search by month for Hobart, Fronius, Lincoln Electric, Miller, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthHobartFroniusLincoln ElectricMillerESABKemppi
Oct 202556.4%20.7%9.3%11.3%1.9%0.44%
Nov 202558.5%21.5%7.9%9.6%1.9%0.57%
Dec 202561%18.3%8.2%10%2%0.4%
Jan 202665.4%16.1%7.2%8.8%2.2%0.41%
Feb 202660.7%18.3%8.2%10%2.4%0.47%
Mar 202658.3%21.5%7.9%9.6%2.3%0.38%
Apr 202653.4%24%8.8%10.8%2.6%0.42%
May 202659.6%21.9%8%8%2%0.46%
Jun 202658.5%21.5%7.9%9.6%1.9%0.55%
Jul 202658.5%21.5%7.9%9.6%1.9%0.47%
Aug 202657.2%21.1%9.4%9.4%2.3%0.54%
Sep 2026——————

  1. 1.Hobart

    57.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Fronius

    21.1%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Lincoln Electric

    9.4%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.5 points.

  4. 4.Miller

    9.4%

    Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ESAB

    2.3%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Kemppi

    0.54%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare search popularity between ESAB and its closest rivals

How has branded search demand for ESAB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESAB worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, ESAB’s estimated Share of Search among welding machines worldwide held steady, from 1.9% to 2.3%.

How did search popularity change for welding machines worldwide in August 2026?

  1. In August 2026, Lincoln Electric overtook Miller to rank 3rd among welding machines worldwide, at 9.4%.

  2. In August 2026, Hobart lost estimated Share of Search among welding machines worldwide, from 58.5% to 57.2%.

  3. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Fronius worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does ESAB compete?

ESAB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands5th of 62%Show ranking
Welding machines5th of 62.3%Shown above
Welding helmet brands5th of 62.7%Show ranking
Welding equipment brands4th of 52.9%Show ranking

How is ESAB measured?

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esab welders

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How the Brand Demand Index is measured

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