Brandwave

How popular isLincoln Electric in search?

In August 2026, there were an estimated 107K branded searches for Lincoln Electric worldwide which is down 6.5% over the last 11 months. Lincoln Electric holds 25.2% estimated Share of Search among welding machines worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart47.3%
  2. Lincoln Electric25.2%
  3. Fronius17.4%
  4. Miller7.8%
  5. ESAB1.9%
  6. Kemppi0.45%
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Which welding machines compete with Lincoln Electric?

Lincoln Electric against welding machines worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Fronius, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricFroniusMillerESABKemppi
Oct 202548.2%22.4%17.7%9.7%1.6%0.37%
Nov 202549.7%21.7%18.3%8.2%1.6%0.49%
Dec 202553%20.2%16%8.7%1.7%0.34%
Jan 202656.3%20%13.8%7.6%1.9%0.36%
Feb 202651.3%22.3%15.4%8.4%2.1%0.4%
Mar 202649.6%21.6%18.3%8.2%2%0.32%
Apr 202644.6%23.8%20.1%9%2.2%0.36%
May 202650.5%22%18.6%6.8%1.7%0.39%
Jun 202649.7%21.7%18.3%8.2%1.6%0.47%
Jul 202649.8%21.7%18.3%8.2%1.6%0.4%
Aug 202647.3%25.2%17.4%7.8%1.9%0.45%
Sep 2026——————

  1. 1.Hobart

    47.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Lincoln Electric

    25.2%

    Held 2nd. 107K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  3. 3.Fronius

    17.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Miller

    7.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.ESAB

    1.9%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Kemppi

    0.45%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare search popularity between Lincoln Electric and its closest rivals

Every comparison with Lincoln Electric

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
  • Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding machines worldwide increased from 22.4% to 25.2%.
  • Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding machines worldwide peaked at 25.2% in August 2026 and was lowest at 20% in January 2026.

How did search popularity change for welding machines worldwide in August 2026?

  1. In August 2026, Lincoln Electric gained estimated Share of Search among welding machines worldwide, from 21.7% to 25.2%.

  2. In August 2026, Hobart lost estimated Share of Search among welding machines worldwide, from 49.8% to 47.3%.

  3. In August 2026, Fronius lost estimated Share of Search among welding machines worldwide, from 18.3% to 17.4%.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does Lincoln Electric compete?

Lincoln Electric is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding glove brands2nd of 621.2%Show ranking
Welding machines2nd of 625.2%Shown above
Welding helmet brands2nd of 626.8%Show ranking
Welding equipment brands2nd of 530.6%Show ranking

How is Lincoln Electric measured?

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lincoln electric
  • lincoln welder

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How the Brand Demand Index is measured

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