Brandwave

How popular isMiller in search?

In September 2026, there were an estimated 33.1K branded searches for Miller worldwide which is down 33.1% over the last 12 months. Miller holds 48.5% estimated Share of Search among welding hood brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Miller48.5%
  2. Antra39.7%
  3. ESAB11.9%
Miller website (opens in a new tab)

Follow Miller and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which welding hood brands compete with Miller?

Miller against welding hood brands worldwide, by month

Share of Search by month for Miller, Antra, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthMillerAntraESAB
Oct 202562%27.8%10.2%
Nov 202557.2%31.4%11.4%
Dec 202557.2%31.4%11.4%
Jan 202655.8%30.6%13.6%
Feb 202655.8%30.6%13.6%
Mar 202655.8%30.6%13.6%
Apr 202655.8%30.6%13.6%
May 202652.2%35%12.8%
Jun 202653.5%35.9%10.7%
Jul 202649.6%40.6%9.9%
Aug 202648.5%39.7%11.9%
Sep 202648.5%39.7%11.9%
  1. 1.Miller

    48.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Antra

    39.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ESAB

    11.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miller and its closest rivals

How has branded search demand for Miller changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miller worldwide fell from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Miller’s estimated Share of Search among welding hood brands worldwide decreased from 62% to 48.5%.
  • Across the 12 months ending September 2026, Miller’s estimated Share of Search among welding hood brands worldwide peaked at 62% in October 2025 and was lowest at 48.5% in August 2026.

How did search popularity change for welding hood brands worldwide in September 2026?

  1. Estimated monthly branded searches for Antra worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Where does Miller compete?

Miller is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Face shield brands6th of 61.8%Show ranking
Welding cart brands5th of 64.9%Show ranking
MIG welder brands4th of 75.5%Show ranking
Stick welder brands4th of 55.6%Show ranking
Welding machines4th of 67.8%Show ranking
Welding helmet brands3rd of 68.3%Show ranking
TIG brands3rd of 59.1%Show ranking
Welding equipment brands3rd of 69.4%Show ranking
Arc welder brands3rd of 39.7%Show ranking
Auto darkening helmet brands2nd of 413.6%Show ranking
Welding glove brands2nd of 617%Show ranking
Welding hood brands1st of 348.5%Shown above

How is Miller measured?

Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miller welders

Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Miller your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.