Lincoln Electric vs Miller:Which is searched more?
In September 2026, Lincoln Electric had more branded searches than Miller among plasma cutter brands worldwide. Lincoln Electric had about 107,000 branded searches, while Miller had 33,100. Lincoln Electric made up 29.3% of all plasma cutter brand searches we track, and Miller accounted for 9.1%. These are worldwide searches for English-language branded terms.
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Is Lincoln Electric or Miller more popular in search?
Compare the plasma cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lincoln Electric, Miller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | Hypertherm | ESAB | Everlast Welders |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 29.2% | 12.6% | 3.8% | 2.1% | 1% |
| Nov 2025 | 58.4% | 25.4% | 9.6% | 3.5% | 1.9% | 1.2% |
| Dec 2025 | 60.9% | 23.2% | 10% | 3% | 2% | 0.96% |
| Jan 2026 | 63% | 22.4% | 8.5% | 3.1% | 2.1% | 0.88% |
| Feb 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| Mar 2026 | 58.3% | 25.4% | 9.6% | 3.5% | 2.3% | 0.92% |
| Apr 2026 | 53.3% | 28.4% | 10.7% | 3.9% | 2.6% | 1% |
| May 2026 | 55.1% | 29.4% | 9.1% | 3.3% | 2.2% | 0.9% |
| Jun 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.95% |
| Jul 2026 | 58.5% | 25.5% | 9.6% | 3.5% | 1.9% | 0.91% |
| Aug 2026 | 55.1% | 29.3% | 9.1% | 3.3% | 2.2% | 0.99% |
| Sep 2026 | 55% | 29.3% | 9.1% | 3.3% | 2.2% | 1% |
How has the Lincoln Electric and Miller comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of Miller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among plasma cutter brands worldwide moved from 29.2% to 29.3%, and its estimated monthly branded searches moved from 115K to 107K.
- Across the 12 months ending September 2026, Miller’s share of searches among plasma cutter brands worldwide moved from 12.6% to 9.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for plasma cutter brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lincoln Electric’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lincoln Electric
2 branded search terms
- lincoln electric
- lincoln welder
Miller
1 branded search term
- miller welders
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