Brandwave

ESAB vs Hobart:Which is searched more?

In September 2026, Hobart had more branded searches than ESAB among plasma cutter brands worldwide. Hobart was estimated to have 201K branded searches compared to ESAB’s 8.1K, and held a 35.8% Share of Search versus ESAB’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among plasma cutter brands worldwide in September 2026Which is more popular in search, ESAB or Hobart?
ESAB1.4%8.1K searches
vs
Hobart35.8%201K searches

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Which is more popular in search, ESAB or Hobart?

Compare the plasma cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ESAB and Hobart among plasma cutter brands worldwide, by month

Share of Search by month for Hobart, ESAB. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricESAB
Oct 202543.2%35.3%20.1%1.4%
Nov 202540.5%40.5%17.6%1.3%
Dec 202541.4%41.4%15.8%1.4%
Jan 202637%45.3%16.1%1.5%
Feb 202643.6%35.6%19%1.8%
Mar 202640.4%40.4%17.6%1.6%
Apr 202643.6%35.6%19%1.8%
May 202643.8%35.8%19.1%1.4%
Jun 202645.5%37.1%16.2%1.2%
Jul 202645.5%37.1%16.2%1.2%
Aug 202643.8%35.8%19.1%1.4%
Sep 202643.8%35.8%19.1%1.4%

How has the ESAB and Hobart comparison changed over the last 12 months?

  • Hobart was ahead of ESAB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ESAB’s estimated Share of Search among plasma cutter brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Hobart’s estimated Share of Search among plasma cutter brands worldwide moved from 35.3% to 35.8%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for plasma cutter brands worldwide in September 2026?

Neither ESAB nor Hobart moved beyond provider rounding among plasma cutter brands in September 2026.

Other head-to-heads among plasma cutter brands

How each brand is measured

Brandwave collects information about searches that people make online using ESAB’s and Hobart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESAB

1 branded search term

  • esab welders

Hobart

1 branded search term

  • hobart

How the Brand Demand Index is measured

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