Brandwave

How popular isHobart in search?

In August 2026, there were an estimated 201K branded searches for Hobart worldwide which is down 18.3% over the last 11 months. Hobart holds 47.3% estimated Share of Search among welding machines worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hobart47.3%
  2. Lincoln Electric25.2%
  3. Fronius17.4%
  4. Miller7.8%
  5. ESAB1.9%
  6. Kemppi0.45%
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Where does Hobart compete?

Hobart is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding machines1st of 647.3%Shown below
Welding helmet brands1st of 650.2%Show ranking
Welding equipment brands1st of 557.4%Show ranking

Which welding machines compete with Hobart?

Hobart against welding machines worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Fronius, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricFroniusMillerESABKemppi
Oct 202548.2%22.4%17.7%9.7%1.6%0.37%
Nov 202549.7%21.7%18.3%8.2%1.6%0.49%
Dec 202553%20.2%16%8.7%1.7%0.34%
Jan 202656.3%20%13.8%7.6%1.9%0.36%
Feb 202651.3%22.3%15.4%8.4%2.1%0.4%
Mar 202649.6%21.6%18.3%8.2%2%0.32%
Apr 202644.6%23.8%20.1%9%2.2%0.36%
May 202650.5%22%18.6%6.8%1.7%0.39%
Jun 202649.7%21.7%18.3%8.2%1.6%0.47%
Jul 202649.8%21.7%18.3%8.2%1.6%0.4%
Aug 202647.3%25.2%17.4%7.8%1.9%0.45%
Sep 2026——————

  1. 1.Hobart

    47.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Lincoln Electric

    25.2%

    Held 2nd. 107K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  3. 3.Fronius

    17.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Miller

    7.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.ESAB

    1.9%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Kemppi

    0.45%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare search popularity between Hobart and its closest rivals

Every comparison with Hobart

How has branded search demand for Hobart changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hobart worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding machines worldwide decreased from 48.2% to 47.3%.
  • Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding machines worldwide peaked at 56.3% in January 2026 and was lowest at 44.6% in April 2026.

How did search popularity change for welding machines worldwide in August 2026?

  1. In August 2026, Lincoln Electric gained estimated Share of Search among welding machines worldwide, from 21.7% to 25.2%.

  2. In August 2026, Hobart lost estimated Share of Search among welding machines worldwide, from 49.8% to 47.3%.

  3. In August 2026, Fronius lost estimated Share of Search among welding machines worldwide, from 18.3% to 17.4%.

  4. Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

How is Hobart measured?

Brandwave collects information about searches that people make online using Hobart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hobart

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How the Brand Demand Index is measured

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