Brandwave

How popular isHypertherm?

In September 2026, people searched for Hypertherm by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.3% of all global plasma cutter brand searches, placing Hypertherm fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about plasma cutter brands, Hypertherm appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Hypertherm is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. HobartShare of searches 55%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Lincoln ElectricShare of searches 29.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MillerShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. HyperthermShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. ESABShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+1 more

Follow Hypertherm and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top plasma cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hypertherm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hypertherm is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hypertherm1st
  2. Miller2nd
  3. ESAB3rd
  4. Lincoln Electric4th
  5. Hobart–
  6. Everlast Welders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hypertherm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lincoln Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hobart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plasma cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which plasma cutter brands compete with Hypertherm?

Hypertherm against plasma cutter brands worldwide, by month

Share of searches by month for Hobart, Lincoln Electric, Miller, Hypertherm, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthHobartLincoln ElectricMillerHyperthermESABEverlast Welders
Oct 202551.3%29.2%12.6%3.8%2.1%1%
Nov 202558.4%25.4%9.6%3.5%1.9%1.2%
Dec 202560.9%23.2%10%3%2%0.96%
Jan 202663%22.4%8.5%3.1%2.1%0.88%
Feb 202653.3%28.4%10.7%3.9%2.6%1%
Mar 202658.3%25.4%9.6%3.5%2.3%0.92%
Apr 202653.3%28.4%10.7%3.9%2.6%1%
May 202655.1%29.4%9.1%3.3%2.2%0.9%
Jun 202658.5%25.5%9.6%3.5%1.9%0.95%
Jul 202658.5%25.5%9.6%3.5%1.9%0.91%
Aug 202655.1%29.3%9.1%3.3%2.2%0.99%
Sep 202655%29.3%9.1%3.3%2.2%1%

  1. 1.Hobart

    55%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lincoln Electric

    29.3%

    Held 2nd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Miller

    9.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hypertherm

    3.3%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ESAB

    2.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Everlast Welders

    1%

    Held 6th. 3.8K estimated branded searches, +4.4% vs prior month. Share 0 points.

Compare popularity between Hypertherm and its closest rivals

Every comparison with Hypertherm

5 comparisons

How has branded search demand for Hypertherm changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hypertherm worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Hypertherm’s share of searches among plasma cutter brands worldwide held steady, from 3.8% to 3.3%.

How did search popularity change for plasma cutter brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Hypertherm worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Hypertherm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hypertherm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hypertherm

Do you work for Hypertherm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hypertherm your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free