ESAB vs Lincoln Electric:Which is more popular?
In September 2026, Lincoln Electric had more branded searches than ESAB among welding hood brands worldwide. Lincoln Electric had about 107,000 branded searches, while ESAB had 8,100. Lincoln Electric made up 49.4% of all welding hood brand searches we track, and ESAB accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about welding hood brands, Lincoln Electric appeared in all five answers and ESAB in four. Lincoln Electric was mentioned before ESAB in every answer.
Who do people search for more?
Lincoln Electric, about 13 searches for every 1 for ESAB
Who does AI mention more?
Lincoln Electric, mentioned in every answer we collected
Who does AI recommend more?
Lincoln Electric, named ahead of ESAB in every answer
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Top welding hood brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lincoln Electric appeared in all five answers. ESAB was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lincoln Electric was listed before ESAB in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lincoln Electric1st
Miller2nd
ESAB3rd
3M Speedglas4th
Jackson Safety5th
Pipeliners Cloud6th
Antra–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lincoln Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 3M Speedglas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ESAB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pipeliners Cloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jackson Safety2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Antra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about welding hood brands
5 answers
Asked ChatGPT
“Which welding hood brand should I buy?”
Asked ChatGPT
“What are the best welding hood brands?”
Asked ChatGPT
“What's the best welding hood brand for head protection?”
Searched Google, AI Overview
“best welding hood”
Searched Google, AI Overview
“welding hood brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ESAB or Lincoln Electric more popular in search?
This chart shows how often people search Google for ESAB and Lincoln Electric by name. Each line represents a brand's share of searches for all seven welding hood brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lincoln Electric, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Miller | Antra | Pipeliners Cloud | 3M Speedglas | ESAB | Jackson Safety |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 21.4% | 9.6% | 9.6% | 5.8% | 3.5% | 0.56% |
| Nov 2025 | 49.9% | 18.9% | 10.3% | 10.3% | 6.3% | 3.8% | 0.47% |
| Dec 2025 | 47.9% | 20.7% | 11.4% | 9.3% | 6.1% | 4.1% | 0.45% |
| Jan 2026 | 50.8% | 19.2% | 10.5% | 8.6% | 5.7% | 4.7% | 0.47% |
| Feb 2026 | 49.2% | 18.6% | 10.2% | 10.2% | 6.8% | 4.5% | 0.46% |
| Mar 2026 | 48.1% | 18.2% | 10% | 12.2% | 6.6% | 4.4% | 0.45% |
| Apr 2026 | 48.7% | 18.4% | 10.1% | 12.3% | 5.5% | 4.5% | 0.45% |
| May 2026 | 50.9% | 15.7% | 10.5% | 12.9% | 5.7% | 3.8% | 0.47% |
| Jun 2026 | 46.2% | 17.5% | 11.7% | 14.3% | 6.3% | 3.5% | 0.53% |
| Jul 2026 | 44% | 16.6% | 13.6% | 16.6% | 5.4% | 3.3% | 0.5% |
| Aug 2026 | 48.1% | 14.9% | 12.2% | 14.9% | 5.9% | 3.6% | 0.45% |
| Sep 2026 | 49.4% | 15.3% | 12.5% | 12.5% | 6.1% | 3.7% | 0.46% |
How has the ESAB and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of ESAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among welding hood brands worldwide moved from 3.5% to 3.7%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding hood brands worldwide moved from 49.5% to 49.4%, and its estimated monthly branded searches moved from 115K to 107K.
How did search popularity change for welding hood brands worldwide in September 2026?
1 change
In September 2026, Lincoln Electric gained share of searches among welding hood brands worldwide, from 48.1% to 49.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ESAB’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESAB
1 branded search term
- esab welders
Lincoln Electric
2 branded search terms
- lincoln electric
- lincoln welder
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