Brandwave

Lincoln Electric vs Miller:Which is more popular?

In September 2026, Lincoln Electric had more branded searches than Miller among welding hood brands worldwide. Lincoln Electric had about 107,000 branded searches, while Miller had 33,100. Lincoln Electric made up 49.4% of all welding hood brand searches we track, and Miller accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about welding hood brands, both Lincoln Electric and Miller appeared in all five answers. Lincoln Electric was mentioned before Miller in every answer.

Among welding hood brands worldwide in September 2026

Who do people search for more?

Lincoln Electric, about 3 searches for every 1 for Miller

Lincoln Electric 107K searchesMiller 33.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Lincoln Electric in 5 of 5Miller in 5 of 5

Who does AI recommend more?

Lincoln Electric, named ahead of Miller in every answer

Lincoln Electric first in 5Miller never first

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Top welding hood brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Lincoln Electric and Miller showed up in all five answers. Lincoln Electric was listed before Miller in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lincoln Electric1st
  2. Miller2nd
  3. ESAB3rd
  4. 3M Speedglas4th
  5. Jackson Safety5th
  6. Pipeliners Cloud6th
  7. Antra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lincoln Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 3M Speedglas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESAB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pipeliners Cloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jackson Safety2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Antra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding hood brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lincoln Electric or Miller more popular in search?

This chart shows how often people search Google for Lincoln Electric and Miller by name. Each line represents a brand's share of searches for all seven welding hood brands we track, month by month, from English-language searches worldwide.

Lincoln Electric and Miller among welding hood brands worldwide, by month

Share of searches by month for Lincoln Electric, Miller. The figures are in the table below the chart.

View monthly share of searches table
MonthLincoln ElectricMillerAntraPipeliners Cloud3M SpeedglasESABJackson Safety
Oct 202549.5%21.4%9.6%9.6%5.8%3.5%0.56%
Nov 202549.9%18.9%10.3%10.3%6.3%3.8%0.47%
Dec 202547.9%20.7%11.4%9.3%6.1%4.1%0.45%
Jan 202650.8%19.2%10.5%8.6%5.7%4.7%0.47%
Feb 202649.2%18.6%10.2%10.2%6.8%4.5%0.46%
Mar 202648.1%18.2%10%12.2%6.6%4.4%0.45%
Apr 202648.7%18.4%10.1%12.3%5.5%4.5%0.45%
May 202650.9%15.7%10.5%12.9%5.7%3.8%0.47%
Jun 202646.2%17.5%11.7%14.3%6.3%3.5%0.53%
Jul 202644%16.6%13.6%16.6%5.4%3.3%0.5%
Aug 202648.1%14.9%12.2%14.9%5.9%3.6%0.45%
Sep 202649.4%15.3%12.5%12.5%6.1%3.7%0.46%

How has the Lincoln Electric and Miller comparison changed over the last 12 months?

3 findings
  • Lincoln Electric was ahead of Miller in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding hood brands worldwide moved from 49.5% to 49.4%, and its estimated monthly branded searches moved from 115K to 107K.
  • Across the 12 months ending September 2026, Miller’s share of searches among welding hood brands worldwide moved from 21.4% to 15.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for welding hood brands worldwide in September 2026?

2 changes
  1. In September 2026, Lincoln Electric gained share of searches among welding hood brands worldwide, from 48.1% to 49.4%.

  2. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lincoln Electric’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lincoln Electric

2 branded search terms

  • lincoln electric
  • lincoln welder

Miller

1 branded search term

  • miller welders

How the Brand Demand Index is measured

Other head-to-heads among welding hood brands

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