How popular isLincoln Electric in search?
In September 2026, people searched for Lincoln Electric by name about 107,000 times worldwide, a 6.5% decrease from the previous year. These searches made up 9.4% of all global welding supplies brand searches, placing Lincoln Electric fourth out of five brands. These are worldwide searches for English-language branded terms.
- 3M39.4%
BOC32.3%
Hobart17.6%
Lincoln Electric9.4%- Miller Electric1.3%
Follow Lincoln Electric and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which welding supplies brands compete with Lincoln Electric?
Share of searches by month for 3M, BOC, Hobart, Lincoln Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | 3M | BOC | Hobart | Lincoln Electric | Miller Electric |
|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 16.3% | 9.3% | 1.5% |
| Nov 2025 | 38% | 31.1% | 20.8% | 9.1% | 1% |
| Dec 2025 | 38.5% | 31.5% | 21% | 8% | 1% |
| Jan 2026 | 36.3% | 29.7% | 24.3% | 8.6% | 1.2% |
| Feb 2026 | 41.9% | 28% | 18.7% | 10% | 1.4% |
| Mar 2026 | 35.5% | 35.5% | 19.4% | 8.4% | 1.2% |
| Apr 2026 | 36.8% | 36.8% | 16.4% | 8.8% | 1.2% |
| May 2026 | 36.8% | 36.8% | 16.4% | 8.8% | 1.2% |
| Jun 2026 | 40.1% | 32.8% | 17.9% | 7.8% | 1.3% |
| Jul 2026 | 42.5% | 28.5% | 19% | 8.3% | 1.7% |
| Aug 2026 | 44.3% | 29.7% | 16.2% | 8.6% | 1.2% |
| Sep 2026 | 39.4% | 32.3% | 17.6% | 9.4% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 450K | -18.2% | -4.9 points | |
| 2, held 2nd | 32.3% | 368K | 0% | +2.6 points | |
| 3, held 3rd | 17.6% | 201K | 0% | +1.4 points | |
| 4, held 4th | 9.4% | 107K | 0% | +0.8 points | |
| 5, held 5th | 1.3% | 14.8K | 0% | +0.1 points |
1.3M
39.4%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
2.
BOC32.3%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
Hobart17.6%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +1.4 points.
9.4%
Held 4th. 107K estimated branded searches, 0% vs prior month. Share +0.8 points.
1.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Lincoln Electric and its closest rivals
Every comparison with Lincoln Electric
19 comparisons
- 3M vs Lincoln Electric
- BOC vs Lincoln Electric
- Hobart vs Lincoln Electric
- Fronius vs Lincoln Electric
- Lincoln Electric vs Miller
- Antra vs Lincoln Electric
- Lincoln Electric vs Pipeliners Cloud
- 3M Peltor vs Lincoln Electric
- Black Stallion vs Lincoln Electric
- Lincoln Electric vs Tillman
- Lincoln Electric vs Miller Electric
- 3M Speedglas vs Lincoln Electric
- Hypertherm vs Lincoln Electric
- ESAB vs Lincoln Electric
- Everlast Welders vs Lincoln Electric
- Kemppi vs Lincoln Electric
- Jackson Safety vs Lincoln Electric
- Cigweld vs Lincoln Electric
- Caiman vs Lincoln Electric
How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding supplies brands worldwide peaked at 10% in February 2026 and was lowest at 7.8% in June 2026.
How did search popularity change for welding supplies brands worldwide in September 2026?
5 changes
In September 2026, BOC gained share of searches among welding supplies brands worldwide, from 29.7% to 32.3%.
In September 2026, Hobart gained share of searches among welding supplies brands worldwide, from 16.2% to 17.6%.
In September 2026, Lincoln Electric gained share of searches among welding supplies brands worldwide, from 8.6% to 9.4%.
In September 2026, 3M lost share of searches among welding supplies brands worldwide, from 44.3% to 39.4%.
Estimated monthly branded searches for Miller Electric worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Lincoln Electric’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lincoln electric
- lincoln welder
Do you work for Lincoln Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lincoln Electric compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Welding supplies brands | 4th of 5 | 9.4% | Shown above |
| Welding cart brands | 2nd of 6 | 25.1% | Show ranking |
| Welding equipment brands | 2nd of 7 | 25.2% | Show ranking |
| Welding machines | 2nd of 6 | 25.2% | Show ranking |
| Welding helmet brands | 2nd of 7 | 25.9% | Show ranking |
| Plasma cutter brands | 2nd of 6 | 29.3% | Show ranking |
| Auto darkening helmet brands | 2nd of 6 | 29.5% | Show ranking |
| MIG welder brands | 2nd of 7 | 30.1% | Show ranking |
| Stick welder brands | 2nd of 5 | 30.4% | Show ranking |
| Arc welder brands | 2nd of 4 | 30.7% | Show ranking |
| Welding hood brands | 1st of 7 | 49.4% | Show ranking |
| Welding glove brands | 1st of 6 | 55.1% | Show ranking |
Is Lincoln Electric your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.