Brandwave

How popular isLincoln Electric in search?

In September 2026, there were an estimated 107K branded searches for Lincoln Electric worldwide which is down 6.5% over the last 12 months. Lincoln Electric holds 16% estimated Share of Search among welding cart brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Everlast36.8%
  2. Hobart30%
  3. Lincoln Electric16%
  4. Fronius11.1%
  5. Miller4.9%
  6. ESAB1.2%
Lincoln Electric website (opens in a new tab)

Follow Lincoln Electric and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which welding cart brands compete with Lincoln Electric?

Lincoln Electric against welding cart brands worldwide, by month

Share of Search by month for Everlast, Hobart, Lincoln Electric, Fronius, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricFroniusMillerESAB
Oct 202534.7%28.3%16.1%12.8%7%1.1%
Nov 202533.3%33.3%14.5%12.3%5.5%1.1%
Dec 202534.7%34.7%13.2%10.4%5.7%1.1%
Jan 202631.6%38.7%13.8%9.5%5.2%1.3%
Feb 202636.3%29.6%15.8%10.9%6%1.5%
Mar 202633.2%33.2%14.5%12.2%5.5%1.3%
Apr 202635.4%28.9%15.4%13%5.8%1.4%
May 202635.9%29.3%15.6%13.2%4.8%1.2%
Jun 202637.9%31%13.5%11.4%5.1%1%
Jul 202637.9%31%13.5%11.4%5.1%1%
Aug 202636.8%30%16%11.1%4.9%1.2%
Sep 202636.8%30%16%11.1%4.9%1.2%

  1. 1.Everlast

    36.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hobart

    30%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lincoln Electric

    16%

    Held 3rd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Fronius

    11.1%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Miller

    4.9%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ESAB

    1.2%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lincoln Electric and its closest rivals

Every comparison with Lincoln Electric

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
  • Across the 12 months ending September 2026, Lincoln Electric’s estimated Share of Search among welding cart brands worldwide peaked at 16.1% in October 2025 and was lowest at 13.2% in December 2025.

How did search popularity change for welding cart brands worldwide in September 2026?

  1. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Fronius worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Lincoln Electric compete?

Lincoln Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding cart brands3rd of 616%Shown above
MIG welder brands3rd of 717.9%Show ranking
Stick welder brands3rd of 518%Show ranking
Plasma cutter brands3rd of 419.1%Show ranking
Welding machines2nd of 625.2%Show ranking
Welding helmet brands2nd of 626.8%Show ranking
Welding equipment brands2nd of 630.4%Show ranking
Arc welder brands2nd of 331.4%Show ranking
Welding glove brands1st of 655.1%Show ranking

How is Lincoln Electric measured?

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lincoln electric
  • lincoln welder

Do you work for Lincoln Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lincoln Electric your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free