Brandwave

How popular isLincoln Electric in search?

In September 2026, there were an estimated 107K branded searches for Lincoln Electric worldwide which is down 6.5% over the last 12 months. Lincoln Electric holds 31.4% estimated Share of Search among arc welder brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hobart58.9%
  2. Lincoln Electric31.4%
  3. Miller9.7%
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Which arc welder brands compete with Lincoln Electric?

Lincoln Electric against arc welder brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthHobartLincoln ElectricMiller
Oct 202555.1%31.4%13.6%
Nov 202562.5%27.2%10.3%
Dec 202564.7%24.6%10.7%
Jan 202667.1%23.9%9%
Feb 202657.7%30.7%11.6%
Mar 202662.5%27.2%10.3%
Apr 202657.7%30.7%11.6%
May 202658.9%31.4%9.7%
Jun 202662.5%27.2%10.3%
Jul 202662.5%27.2%10.3%
Aug 202658.9%31.4%9.7%
Sep 202658.9%31.4%9.7%
  1. 1.Hobart

    58.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 107K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Miller

    9.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lincoln Electric and its closest rivals

How has branded search demand for Lincoln Electric changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric worldwide fell from 115K to 107K.
  • Across the 12 months ending September 2026, Lincoln Electric’s estimated Share of Search among arc welder brands worldwide peaked at 31.4% in May 2026 and was lowest at 23.9% in January 2026.

How did search popularity change for arc welder brands worldwide in September 2026?

  1. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Where does Lincoln Electric compete?

Lincoln Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Welding cart brands3rd of 616%Show ranking
MIG welder brands3rd of 717.9%Show ranking
Stick welder brands3rd of 518%Show ranking
Plasma cutter brands3rd of 419.1%Show ranking
Welding machines2nd of 625.2%Show ranking
Welding helmet brands2nd of 626.8%Show ranking
Welding equipment brands2nd of 630.4%Show ranking
Arc welder brands2nd of 331.4%Shown above
Welding glove brands1st of 655.3%Show ranking

How is Lincoln Electric measured?

Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lincoln electric
  • lincoln welder

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How the Brand Demand Index is measured

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Is Lincoln Electric your brand?

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