How popular is3M Speedglas?
In September 2026, people searched for 3M Speedglas by name about 13,200 times worldwide, about the same as the previous year. These searches made up 3.6% of all global auto darkening helmet brand searches, placing 3M Speedglas fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about auto darkening helmet brands, 3M Speedglas appeared in three of the five answers and was the third most recommended of the six.
3M Speedglas is the fourth most searched of 6 competitors and the third most recommended in AI answers.
HobartShare of searches 55.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Lincoln ElectricShare of searches 29.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MillerShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
3M SpeedglasShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ESABShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top auto darkening helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 3M Speedglas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 3M Speedglas is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lincoln Electric1st
Miller2nd
3M Speedglas3rd
ESAB4th
Hobart5th
Cigweld–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miller4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
3M Speedglas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cigweld0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto darkening helmet brands
5 answers
Asked ChatGPT
“Which auto darkening helmet brand should I buy?”
Asked ChatGPT
“What are the best auto darkening helmet brands?”
Asked ChatGPT
“What's the best auto darkening helmet brand for welding safety?”
Searched Google, AI Overview
“best welding helmet”
Searched Google, AI Overview
“cheapest welding helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which auto darkening helmet brands compete with 3M Speedglas?
Share of searches by month for Hobart, Lincoln Electric, Miller, 3M Speedglas, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | 3M Speedglas | ESAB | Cigweld |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 29.6% | 12.8% | 3.5% | 2.1% | 0.19% |
| Nov 2025 | 59.1% | 25.8% | 9.7% | 3.2% | 1.9% | 0.17% |
| Dec 2025 | 61.4% | 23.3% | 10.1% | 3% | 2% | 0.18% |
| Jan 2026 | 63.9% | 22.7% | 8.6% | 2.5% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 28.6% | 10.8% | 3.9% | 2.6% | 0.19% |
| Mar 2026 | 58.7% | 25.6% | 9.7% | 3.5% | 2.4% | 0.17% |
| Apr 2026 | 54.1% | 28.9% | 10.9% | 3.2% | 2.7% | 0.19% |
| May 2026 | 55.5% | 29.6% | 9.1% | 3.3% | 2.2% | 0.24% |
| Jun 2026 | 58.9% | 25.7% | 9.7% | 3.5% | 1.9% | 0.26% |
| Jul 2026 | 59.1% | 25.8% | 9.7% | 3.2% | 1.9% | 0.26% |
| Aug 2026 | 55.3% | 29.5% | 9.1% | 3.6% | 2.2% | 0.28% |
| Sep 2026 | 55.3% | 29.5% | 9.1% | 3.6% | 2.2% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 201K | 0% | 0 points | |
| 2, held 2nd | 29.5% | 107K | 0% | 0 points | |
| 3, held 3rd | 9.1% | 33.1K | 0% | 0 points | |
| 4, held 4th | 3.6% | 13.2K | 0% | 0 points | |
| 5, held 5th | 2.2% | 8.1K | 0% | 0 points | |
| 6, held 6th | 0.24% | 880 | -12% | 0 points |
1.
Hobart55.3%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.
29.5%
Held 2nd. 107K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Miller9.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Held 4th. 13.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.
ESAB2.2%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Cigweld0.24%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare popularity between 3M Speedglas and its closest rivals
Every comparison with 3M Speedglas
9 comparisons
How has branded search demand for 3M Speedglas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 3M Speedglas worldwide held steady, from 13.5K to 13.2K.
- Across the 12 months ending September 2026, 3M Speedglas’ share of searches among auto darkening helmet brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.5% in January 2026.
How did search popularity change for auto darkening helmet brands worldwide in September 2026?
3 changes

Lincoln Electric’s share of searches among auto darkening helmet brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.5% in September 2026.

Estimated monthly branded searches for Cigweld worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are 3M Speedglas’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 3M Speedglas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 3m speedglas
- speedglas
Who owns 3M Speedglas?
3M Speedglas is owned by 3M. Brandwave also tracks
3M Peltor, 3M,
Scotch and
Scotch-Brite, owned by the same company, worldwide.
Do you work for 3M Speedglas? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does 3M Speedglas compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Welding helmet brands | 6th of 7 | 3.2% | Show ranking |
| Auto darkening helmet brands | 4th of 6 | 3.6% | Shown above |
| Welding hood brands | 5th of 7 | 6.1% | Show ranking |

Is 3M Speedglas your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.