Lincoln Electric vs Miller:Which is more popular?
In September 2026, Lincoln Electric had more branded searches than Miller among auto darkening helmet brands worldwide. Lincoln Electric had about 107,000 branded searches, while Miller had 33,100. Lincoln Electric made up 29.5% of all auto darkening helmet brand searches we track, and Miller accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about auto darkening helmet brands, Lincoln Electric and Miller each appeared in four of the five answers. Lincoln Electric was mentioned before Miller in two out of three answers.
Who do people search for more?
Lincoln Electric, about 3 searches for every 1 for Miller
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Lincoln Electric, named ahead of Miller in 2 of 3 answers
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Top auto darkening helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lincoln Electric and Miller were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lincoln Electric was listed before Miller in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lincoln Electric1st
Miller2nd
3M Speedglas3rd
ESAB4th
Hobart5th
Cigweld–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miller4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 3M Speedglas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ESAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hobart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cigweld0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto darkening helmet brands
5 answers
Asked ChatGPT
“Which auto darkening helmet brand should I buy?”
Asked ChatGPT
“What are the best auto darkening helmet brands?”
Asked ChatGPT
“What's the best auto darkening helmet brand for welding safety?”
Searched Google, AI Overview
“best welding helmet”
Searched Google, AI Overview
“cheapest welding helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lincoln Electric or Miller more popular in search?
This chart shows how often people search Google for Lincoln Electric and Miller by name. Each line represents a brand's share of searches for all six auto darkening helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lincoln Electric, Miller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | 3M Speedglas | ESAB | Cigweld |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 29.6% | 12.8% | 3.5% | 2.1% | 0.19% |
| Nov 2025 | 59.1% | 25.8% | 9.7% | 3.2% | 1.9% | 0.17% |
| Dec 2025 | 61.4% | 23.3% | 10.1% | 3% | 2% | 0.18% |
| Jan 2026 | 63.9% | 22.7% | 8.6% | 2.5% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 28.6% | 10.8% | 3.9% | 2.6% | 0.19% |
| Mar 2026 | 58.7% | 25.6% | 9.7% | 3.5% | 2.4% | 0.17% |
| Apr 2026 | 54.1% | 28.9% | 10.9% | 3.2% | 2.7% | 0.19% |
| May 2026 | 55.5% | 29.6% | 9.1% | 3.3% | 2.2% | 0.24% |
| Jun 2026 | 58.9% | 25.7% | 9.7% | 3.5% | 1.9% | 0.26% |
| Jul 2026 | 59.1% | 25.8% | 9.7% | 3.2% | 1.9% | 0.26% |
| Aug 2026 | 55.3% | 29.5% | 9.1% | 3.6% | 2.2% | 0.28% |
| Sep 2026 | 55.3% | 29.5% | 9.1% | 3.6% | 2.2% | 0.24% |
How has the Lincoln Electric and Miller comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of Miller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among auto darkening helmet brands worldwide moved from 29.6% to 29.5%, and its estimated monthly branded searches moved from 115K to 107K.
- Across the 12 months ending September 2026, Miller’s share of searches among auto darkening helmet brands worldwide moved from 12.8% to 9.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for auto darkening helmet brands worldwide in September 2026?
2 changes
Lincoln Electric’s share of searches among auto darkening helmet brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.5% in September 2026.
Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lincoln Electric’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lincoln Electric
2 branded search terms
- lincoln electric
- lincoln welder
Miller
1 branded search term
- miller welders
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