Hobart vs Lincoln Electric:Which is searched more?
In September 2026, Hobart had more branded searches than Lincoln Electric among auto darkening helmet brands worldwide. Hobart had about 201,000 branded searches, while Lincoln Electric had 107,000. Hobart made up 55.3% of all auto darkening helmet brand searches we track, and Lincoln Electric accounted for 29.5%. These are worldwide searches for English-language branded terms.
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Is Hobart or Lincoln Electric more popular in search?
Compare the auto darkening helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hobart, Lincoln Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobart | Lincoln Electric | Miller | 3M Speedglas | ESAB | Cigweld |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 29.6% | 12.8% | 3.5% | 2.1% | 0.19% |
| Nov 2025 | 59.1% | 25.8% | 9.7% | 3.2% | 1.9% | 0.17% |
| Dec 2025 | 61.4% | 23.3% | 10.1% | 3% | 2% | 0.18% |
| Jan 2026 | 63.9% | 22.7% | 8.6% | 2.5% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 28.6% | 10.8% | 3.9% | 2.6% | 0.19% |
| Mar 2026 | 58.7% | 25.6% | 9.7% | 3.5% | 2.4% | 0.17% |
| Apr 2026 | 54.1% | 28.9% | 10.9% | 3.2% | 2.7% | 0.19% |
| May 2026 | 55.5% | 29.6% | 9.1% | 3.3% | 2.2% | 0.24% |
| Jun 2026 | 58.9% | 25.7% | 9.7% | 3.5% | 1.9% | 0.26% |
| Jul 2026 | 59.1% | 25.8% | 9.7% | 3.2% | 1.9% | 0.26% |
| Aug 2026 | 55.3% | 29.5% | 9.1% | 3.6% | 2.2% | 0.28% |
| Sep 2026 | 55.3% | 29.5% | 9.1% | 3.6% | 2.2% | 0.24% |
How has the Hobart and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Hobart was ahead of Lincoln Electric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobart’s share of searches among auto darkening helmet brands worldwide moved from 51.9% to 55.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among auto darkening helmet brands worldwide moved from 29.6% to 29.5%, and its estimated monthly branded searches moved from 115K to 107K.
How did search popularity change for auto darkening helmet brands worldwide in September 2026?
1 change
Lincoln Electric’s share of searches among auto darkening helmet brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hobart’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobart
1 branded search term
- hobart
Lincoln Electric
2 branded search terms
- lincoln electric
- lincoln welder
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