How popular isKettler in search?
In September 2026, there were an estimated 27.1K branded searches for Kettler worldwide which is down 18.1% over the last 12 months. Kettler holds 0.53% estimated Share of Search among outdoor furniture brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Kettler compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor furniture brands | 7th of 7 | 0.53% | Shown below |
| Cross trainer brands | 4th of 4 | 3.3% | Show ranking |
| Parasols | 3rd of 6 | 22.6% | Show ranking |
| Gazebos | 2nd of 6 | 31% | Show ranking |
| Garden bench brands | 1st of 6 | 36.6% | Show ranking |
| Ping pong table brands | 1st of 5 | 43.9% | Show ranking |
| Garden swing brands | 1st of 6 | 59.7% | Show ranking |
| Garden furniture cover brands | 1st of 6 | 61.1% | Show ranking |
Which outdoor furniture brands compete with Kettler?
Share of Search by month for Bunnings, Mitre 10, Freedom Furniture, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Keter | Hartman | Sunbrella | Kettler |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 13.3% | 3.2% | 0.98% | 0.8% | 0.44% | 0.53% |
| Nov 2025 | 80.3% | 13.2% | 4% | 0.97% | 0.65% | 0.36% | 0.53% |
| Dec 2025 | 81.6% | 13.3% | 2.7% | 0.66% | 0.99% | 0.24% | 0.44% |
| Jan 2026 | 80.4% | 13.2% | 3.2% | 0.97% | 1.2% | 0.36% | 0.65% |
| Feb 2026 | 80.7% | 13.3% | 2.7% | 1.2% | 0.98% | 0.53% | 0.65% |
| Mar 2026 | 79.3% | 13% | 3.2% | 1.8% | 1.2% | 0.78% | 0.78% |
| Apr 2026 | 79% | 13% | 3.2% | 2.1% | 0.96% | 0.96% | 0.78% |
| May 2026 | 74.6% | 15% | 4.5% | 2.4% | 1.1% | 1.3% | 1.1% |
| Jun 2026 | 77.2% | 12.7% | 4.6% | 2.1% | 1.1% | 1.4% | 0.93% |
| Jul 2026 | 78.3% | 12.9% | 3.9% | 1.7% | 1.2% | 1.2% | 0.95% |
| Aug 2026 | 76.4% | 15.3% | 3.8% | 1.7% | 1.1% | 0.92% | 0.75% |
| Sep 2026 | 80.2% | 13.2% | 3.2% | 1.5% | 0.79% | 0.65% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.2% | 4.1M | +22.1% | +3.8 points | |
| 2, held 2nd | 13.2% | 673K | 0% | -2.2 points | |
| 3, held 3rd | 3.2% | 165K | 0% | -0.5 points | |
| 4, held 4th | 1.5% | 74K | 0% | -0.2 points | |
| 5, held 5th | 0.79% | 40.5K | -18.2% | -0.3 points | |
| 6, held 6th | 0.65% | 33.1K | -18.3% | -0.3 points | |
| 7, held 7th | 0.53% | 27.1K | -18.1% | -0.2 points |
1.
Bunnings80.2%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +3.8 points.
2.
Mitre 10
13.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.2%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Keter1.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Hartman
0.79%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
0.65%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
7.
Kettler0.53%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between Kettler and its closest rivals
Every comparison with Kettler
26 comparisons
- Bunnings vs Kettler
- Freedom Furniture vs Kettler
- Hartman vs Kettler
- Keter vs Kettler
- Kettler vs Mitre 10
- Kettler vs Sunbrella
- Bowflex vs Kettler
- Kettler vs Life Fitness
- Kettler vs NordicTrack
- Forest Garden vs Kettler
- JOOLA vs Kettler
- Kettler vs VonHaus
- Butterfly vs Kettler
- Cornilleau vs Kettler
- Charles Bentley vs Kettler
- Alexander Rose vs Kettler
- Kettler vs Sunjoy
- Kettler vs Royalcraft
- Glatz vs Kettler
- Kettler vs LIVIVO
- Kettler vs LG Outdoor
- Aerocover vs Kettler
- Kettler vs Rowlinson
- Bosmere vs Kettler
- Garland vs Kettler
- Airwave vs Kettler
How has branded search demand for Kettler changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kettler worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Kettler fell from 6th to 7th among outdoor furniture brands worldwide.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
6 changes
In September 2026, Bunnings gained estimated Share of Search among outdoor furniture brands worldwide, from 76.4% to 80.2%.
In September 2026, Mitre 10 lost estimated Share of Search among outdoor furniture brands worldwide, from 15.3% to 13.2%.
In September 2026, Freedom Furniture lost estimated Share of Search among outdoor furniture brands worldwide, from 3.8% to 3.2%.
Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.65% in September 2026.
Keter’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.5% in September 2026.
Estimated monthly branded searches for Hartman worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Kettler measured?
Brandwave collects information about searches that people make online using Kettler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kettler
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Is Kettler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.